The Daily Promo – Natasha Lee

Natasha Lee

Who printed it?
The Newspaper Club, a UK-based printing company.

Who designed it?
I did (prior to photography, my background was in design/art direction for fashion and entertainment companies).

Tell me about the images?
The images are a combination of work from assignment, personal projects, and personal travel. The Tahiti images were from an assignment for Hemispheres Magazine last year; a few were selects and others were outtakes I liked and felt told their own story. Earlier that year, I shot a personal project on an eco-durian farm in Penang, Malaysia that will be in an upcoming issue of an indie magazine called Compound Butter – a few of the images are from that series. Others are from personal travels when I’m simply exploring and capturing subjects and spaces that catch my eye.

How many did you make?
150 – i mailed out about 100 and kept the rest for meetings/reviews

How many times a year do you send out promos?
1-3

Do you think printed promos are effective for marketing your work?
I’m actually wondering that myself right now! ! I’ve always thought it was a good way to communicate your style of work but was at an APA event just a few days ago where the art buyers on the panel all mentioned how much they use Instagram to find photographers. So I’d be curious to hear from others about what they think of the future of the printed promo and if it’ll become obsolete in our increasingly digital world. But personally, I love sharing my work in printed format to photo editors/art directors, especially since I have a huge passion for travel editorial and visual storytelling. For me, creating printed pieces gives me complete control of a story I want to tell and the audience I want to tell it to, beyond the limitations of an on-screen square.