The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Today’s featured artist:  Eric Espino

Artist Statement:“Let us Play”

Our Mission at Eyekonzis to Empower, Educate and Motivate the next generation of field hockey and lacrosse Olympians. It is our belief, that through the structure and development of playing field hockey, we will provide our girls & boys with the skill set and development they need in areas such as sportsmanship, healthy lifestyle, team work, self- esteem, history of their culture, healthy body image and academic achievement. This will translate into a wholesome productive lifestyle, on and off the field.

Unfortunately, there are some who don’t believe in this cause. The girls of Eyekonz, along with coach Jazmine A. Smith, were photographed in this series shortly after Strawberry Mansion High School and the Philadelphia Unified School District dismantled the league from it’s district. This issue has led to a class action lawsuit against the district, for the injustice of the treatment of Eyekonz Sports League.

This story was later published in Essence magazine, amongst others. For more info, please click on the links below.

Refinery 29

Philadelphia Weekly

Now This

-Eric Espino

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

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