The Daily Promo – Hannele Lahti

Hannele Lahti

Who printed it?
smartpress.com

Who designed it?
David Labrozzi, my in-house designer/artist/husband, put it together. Nadia Hughes and Lori Franklin, from the Nat Geo Image Collection, helped me edit the images.

Tell me about the images?
The images are from my most recent personal project: The Office Dogs of Capitol Hill. The project came about after the 2016 election and my curiosity about culture on Capitol Hill. I’ve lived in DC for my entire career but never spent much time photographing politics. Since I specialize in animal photography, mainly dogs, this subject matter was a perfect fit and gave me access to Congressional offices. Everyone loves dogs, even politicians. The full project can be viewed here: https://www.adogphotographer.com/Projects/Political-Pups

How many did you make?
I made 100 copies and sent out 65. The rest I’ll hand out at portfolio reviews and client meetings. I keep my mailing list small and specific.

How many times a year do you send out promos?
I typically send out postcards 2-3 times a year and a more involved promo, like this booklet, once a year.

Do you think printed promos are effective for marketing your work?
I think they are an effective part of a marketing plan that also includes e-mails/newsletters, social media, and in-person meetings. It depends on who you are trying to reach.