The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Dax Ward

Concept of my work

Every derelict location has its own individual history, but each one is connected in the sense that they are reminders of what once was, what might’ve been, and what happens when we forget.  They are no longer freshly painted, not shiny and new anymore.  Windows are broken.  Doors, furniture, light fixtures, and most metal has been either stolen or scrapped.  They are not as they once were, nor will they ever again be.  Nonetheless, despite the decay and rust that many see as unsightly blots on the landscape, the allure for urban explorers and photographers lies in identifying and capturing the remaining beauty in these forgotten locations.  If we look closely, it isn’t hard to find.

at the abandoned New World Mall, Bangkok, Thailand
at the Bhirasri Institute of Modern Art, Sathorn Soi 1, Bangkok
at the Sathorn Unique ‘Ghost Tower’, Yan Nawa, Bangkok, Thailand

To see more of this project, click here.

To see a book he would love to have published, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram


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