Who printed it?
I wanted to print with magcloud initially but I decided to print it locally at the Printing House (tph.ca) in the end.
Who designed it?
Lyndsey Matoushek in consultation with the lovely folks at Wonderful Machine.
Tell me about the images?
All the images in the promo are from my personal projects/ work. I reached out to Wonderful Machine to assist me with a new print portfolio and a mini promo. They felt that due to the strong body of my travel/documentary work, perhaps a separate promo entirely dedicated to my documentary storytelling will be best so we just focused on Lifestyle and some portraits with this mini promo. The promo is a mini cohesive edit that is a similar concept to my print portfolio in terms of image curation.
How many did you make?
I only printed a small batch of 300 copies for targeted prospects and clients.
How many times a year do you send out promos?
This is the first promo that I’ve ever sent out. I had always relied on face-to-face meetings and phone calls but I felt it was time I switched things up and send out promos. Email campaigns are not as effective as they used to be, in my opinion, especially in Canada with the new CAN-SPAM Legislation.
Do you think printed promos are effective for marketing your work?
The reactions have been positive so far. This is my first printed promo that I’ve been sending out and it’s only been just over two weeks, it’s too soon to tell.