The Daily Promo – Jason Travis

- - The Daily Promo

Jason Travis

Who printed it?
TranspLAnts was printed by Newspaper Club, based in the UK. (They also conducted an interview with me.)

Who designed it?
I took the photographs and designed the layout. With this particular project, I utilize each subject’s handwriting to give it a personal feel.

Tell me about the images?
In early 2016, I moved from Atlanta to Los Angeles. It was the first time in my 35 years that I’d lived outside of Georgia. I wanted to create a photo series focusing on people I meet – people who have also moved to Los Angeles to start a new chapter of their lives. I wanted to hear about their journeys and experiences. I wanted to learn how living in different places has shaped their existence.

Tell me about the pin and stickers you use instead of business cards?
I went to design school and used to put importance on having a business card. Times change and often social media becomes the calling card. For a photographer it has its pros and cons. Rather than update and print new business cards when I moved, I decided to design some fun enamel pins and stickers. This was a small token I could give to new people I met and especially neighbors. A small way to say hello and show my appreciation for living in a new place. It’s not something that screams my brand name, but more of a memorable item that can be enjoyed, rather than tossed aside. That’s not a new idea, but I wanted to make something I enjoy, and if someone else happens to also then that’s great.

How many promos did you make?
I printed 100. The zine is 16 pages and labeled as Volume One. I’ve shot over 60 people at this point so I definitely plan to make a second volume.

How many times a year do you send out promos?
This is actually the first promo I’ve ever sent out. It’s also available for purchase on my design site. I’m always working on personal projects alongside my commercial work and have another printed newspaper in the works that should be finished this month.

Do you think printed promos are effective for marketing your work?
Tough to say quite yet but so far transpLAnts mini zine has received some attention and appreciation. I love the idea of someone holding a physical representation of my work in addition to viewing it on a screen.

Comments are closed.