Who printed it?
The zine was printed by Mixam. I tried a couple of different printers and found Mixam’s quality and price hard to beat.
Who designed it?
I designed it myself. I design all my promos myself. It might be one of my favorite processes outside of photographing.
Tell me about the images?
I made the images for Lululemon’s 2016 Fall/Winter lookbook. We spent three days location scouting and another four days shooting at Trollstigen and inside the city of Oslo, Norway. It was probably one of the best personal and professional experiences I’ve had to date. The team I worked with was an incredibly talented bunch.
How many did you make?
I made a run of 10 to send out to some focused editors I had in mind.
How many times a year do you send out promos?
I can’t say I have a set amount per year. If I am feeling stumped creatively, I like to turn to my work to create products like this.
It feeds my creativity and gives me an opportunity to reach out to new and sometimes the same editors I’d love to work with going forward.
Do you think printed promos are effective for marketing your work?
As a former photo editor, I always loved receiving physical promos from photographers. There’s something about holding a promo or any product for that matter, that shows workmanship or lack thereof.
The edits made, the design work, the information gathered, the opportunity to show a point of view, and the trips to the post office; it’s a beautiful process for young photographers like myself.