Rob Fiocca
Who printed it?
CJ Graphics, Toronto, Ontario, Canada
Who designed it?
My team and I designed the piece together, with some help from CJ Graphics.
Tell me about the images?
The images are a collection of creatives and commissioned work over the last couple of years with a group of talented individuals. Creative collaborations with colleagues, in my opinion, always produce some of my best work.
The creative exploration on set these days is lacking. All too often the creative is already established long before scheduled shoot days. Spontaneity and happy accidents are looked upon as a negative rather than a positive in the production-heavy world we operate in today.
How many did you make?
1000 books
Do you think printed promos are effective for marketing your work?
We advertise regularly in AT Edge, Workbook, keeping an Instagram presence, Facebook, etc. My Reps also advertise in a similar way, fortunately through the years because of promotion or not we have been a busy studio.
I try every couple of years to produce pieces like this, but everyday work gets the better of us. Promos effective? I certainly hope so. Digital promos are important but disposable, a unique printed piece could live for a long time.