Embry Rucker

Who printed it?
These were printed & mailed by Modern Postcard – They are great. I printed my very first postcard with them in 1997 ish. It was a sunset silhouette of Stonehenge, wish I knew where that slide was.

Who designed it? 
Designed & laid out by my good friend & talented artist Dustin Ortiz dustinortiz.com We have worked together on a few projects now & he always has a great new eye on things.

Who edited the images?
Dustin & I worked on that together. I usually have a batch that I think ‘work together’ & he helps establish a priority or hierarchy. For example, having Tony’s face so big on the promo was his call, I would have been maybe a little leery of that because its… so big. But, fuck it, its a great shot of a cool looking dude – sometimes you just need someone to tell you that ‘yeah, that’s rad, run it big’.

How many did you make?
Around 2000, Mailed 1500 ish & picked the remainder up locally at Modern Postcard for hand written notes, leave behinds & a bunch for my reps.

How many times a year do you send out promos?
2-3 times a year ideally, but, I always have ambitions of doing more than I actually send out.