Creative Director: Jacqueline Azria
Photo Director: Sarah Rozen
Photographer: Landon Nordeman
Heidi: Did you pitch this concept to the magazine?
Landon: No. It was an assignment. The editors and I talked at length before each shoot. They had ideas about what they wanted each woman to be doing in the photos—but I was alone with the subjects on location, making decisions on the fly as always—responding to them and to the location.
What type of direction did you give the women?
To me a portrait is about showing the character of the subject and letting them shine in their own environment—or in the location in which you’re working. This eclectic group was great to photograph. Strong personalities make for good pictures. I try to connect with my subjects any way I can before giving direction. Establish trust and then collaborate to make something great.
Describe the energy on set.
The energy on set was fantastic—celebratory and with a sense of purpose.
In a word: enthusiastic. Each one of these incredible ladies was excited to share their personality and their story with me. So, that means encouraging them and making them feel at ease. Then I am observing gestures and moments and photographing the ones that I respond to until I feel like we’ve reached that collaboration point of a successful portrait. To me the photographic process is always about discovery—whether it’s a candid photograph on the street, or in this case, a portrait.
In talking to them, did you discover the secret to the fountain of youth?
Yes! The fountain of youth entails eating healthy, exercising regularly, making time to have fun, being open to trying new things, and dancing. Lots and lots of dancing!
What type of inspiration, wisdom did you take away?
The wisdom I took away—of which all of these women reminded me—was that life is a marathon not a sprint and there is time for change. One’s happiness will not be based on what others think of you, or on material things—it will be based on the experiences you share with the people you love. It’s about giving, rather than taking.
Did the ladies ask to see the photos during the shoot?
No one asked. In the past I ‘ve found that once you show the subject a picture, you enter a rabbit hole of looking at the photos you’ve taken, and not concentrating on making the next one. Also, inviting the subject to look at the images tends to break the momentum of a shoot, so I don’t do it.
Younger women seem to fight aging, did you notice they had embraced the grace of time?
Yes, they all demonstrated a real comfort in their own skin: for example, practicing yoga, cheerleading, and running for the camera, and posing on a bed without any hesitation. There was nothing I asked them to do that each one of them did not embrace wholeheartedly.