JenniferRocholl

Who printed it? 
Southern California Graphics in Culver City

Who designed it? 
The amazing Jean-Marc Durviaux and his team at DISTINC_.  Jean-Marc put so much individual attention, thought, and care into my project.  This is the second promo he’s designed for me.  The previous one placed 2nd in the PDN promo awards in 2009 (just behind the DS reps’ promo and yes, it’s been that long since I last did a printed promo!).  There is so much heart in this design agency, I really adore them.

Alexey Brodovitch’s design work was the inspiration for this project.  Brodovitch is a master of juxtaposition and extreme scale and his layouts remind me of contact sheets that have been cut into strips.   Jean-Marc thought it jelled perfectly with the spirit of my work and ran with it.  It was his idea to integrate graphic elements and type to give a hint of how my work could potentially look as an “already consumed” product.  (Yes — Jean-Marc, I’m glad you talked me into this!)

Who edited the images? 
I presented Jean-Marc with a very broad edit from my entire body of work and he made his selects from there.  It was necessary to get fresh eyes on my work because I tend to get stuck on which photos are my favorites.

How many did you make?
2,000.  1,800 were blessed during a candle lit ceremony and sprinkled with unicorn dust, packed into hand painted envelopes, and mailed out.  The lovely NIkki (pictured) came over and spent about a week painting those envelopes on a tarp in my driveway, sometimes with the help / hindrance of my kids.  I really wanted each one to have a “I made this for you” aesthetic.  The remaining 200 are waiting to be handed out at meetings and mailed out to anyone else who’d like one — just hit me up.

How many times a year do you send out promos? 
Since this promo was a substantial production and big cost, it will be my big annual hit in addition to a New Year postcard I sent earlier this year.