Stan Evans
Who printed it?
Modern Postcard out of San Diego Printed it. Ture Lillegraven referred me to them. They are reasonable priced and efficient.
Who designed it?
I designed it. As far as the concept, I’ve been shooting a bit of motorcycling lately and it seems the market has been saturated with café racers, sunset shots and generic side of the road shots. While some of those photos will always be timeless, I wanted to capture something that flew in the face of that. High-end motorcycles are precision machines and the apparel motorcyclists wear for protection at those speeds has many features and functions. I wanted showcase a seamless connection between man and machine; inspired by the work of artist HR Giger and director James Cameron did on the “Alien” series. It’s dark and moody but in a stack of sunset motorcycle work it sticks out.
Who edited the images?
I edited the images and did the post-production myself. I had pretty clear vision of wanting to mix crisp product photography with dynamic action. The photos themselves have very little photoshop. Some of the on location photos had a bit of light spill because you are capturing things at speed but overall that it was getting the right mix of portraits and action so it flows nicely
How many did you make?
I made 200. I sent out about half of those. I handed out probably another fifty. I still have a few on hand to leave behind at meetings. I’d be happy to send more out, shoot me an email if you are interested: stan@stanevansphoto.com
How many times a year do you send out promos?
Usually 3 to 4 times a year. I do one larger one and 2-3 follow-ups.
How did this idea come about?
Originally I pitched this idea to a company for a shoot and they passed but the problem with good ideas is they stick, so I made this promo. A promo is the best manifestation of what you can do with your own mind on your own time. If you can get people to believe in that, they will believe in you and help manifest bigger dreams and ideas. People will say “no” to your ideas but you need to have the resilience to come back and define those ideas, shoot them and take them to fruition if need be. Practice until you get to a point where people will take notice.
Later after they saw the promo they came back and commissioned a shoot. It also led to a recent work with Cycle World, which was pretty cool because I’ll be frank; I’m a portrait photographer that likes shooting motorcyclists and hearing their stories. I have an instagram (@upforadventuress) dedicated just my moto exploits but I separate the two because I don’t want to be stamped as just a “moto photographer.” It’s a great outlet to show that world as I see it without any constraints and it’s made my overall photography work better but I enjoy seeing and shooting many things.
Special thanks to Adey Bennett (model), Jeff Moustache (the assistant on the shoot but a talent photographer in his own right) and Yamani Watkins (an executive producer /co-founder of Karma Media Group an amazing mentor for me in LA ) who all helped tremendously on this project.