As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at http://yodelist.wordpress.com. Projects are discovered online and submissions are not accepted.
Today’s featured photographer is: Charles Schiller
How long have you been shooting?
Are you self-taught or photography school taught?
Pratt graduate with degree in photography.
With this particular project, what was your inspiration to shoot it?
The challenge was to make food look good out of the bag as purchased.
How many years have you been shooting this project before you decided to present it?
This project was originally shot over 4 months and then presented 2014. A second installment was added approximately 6 months later.
How long do you spend on a personal project before deciding if it is working?
That greatly depends on the project. Generally 2 or 3 days of test shooting.
Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
Yes, my work is posted on Facebook, instagram and tumbler.
If so, has the work ever gone viral and possibly with great press?
I did get some internet response from out of the bag but nothing viral.
Have you printed your personal projects for your marketing to reach potential clients?
Out of the bag was a self-assigned personal project. The goal was to produce beautiful appetizing images of purchased prepared food with no food stylist or props, just what came out of the bag. All the food in the original series was from the old Chelsea studio neighborhood. The plan is to continue the series with food purchased in downtown JC. It should be out sometime this fall.
Charles Schiller has been a new york based photographer for 30 years. Specializing in food and beverages but also with extensive experience shooting still life and products. The studio recently moved from NYC to the powerhouse arts district in downtown Jersey City. The new studio is located at 150 bay street just 2 blocks from the Grove street path station.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.