The Daily Promo – Justin Fantl

- - The Daily Promo
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Justin Fantl


Who printed it?

The calendar was printed in San Francisco by Spot Graphics.
Who designed it?
It was designed by the team at Manual Creative also in San Francisco.  I had worked with CD Tom Crabtree a number of years ago on the “Looseleaf Editions” project.  It was one of the most interesting briefs I had ever received.  Basically, the concept being to interpret a landscape through still life.  I loved the way the project came together and when the idea of making a calendar as a promo piece surfaced, Tom immediately came to mind.  The format of “Looseleaf” reminded me very much of a calendar but a really cool one!  I thought that from a design sense it would make sense to approach Tom about the concept and he was very receptive to it.
Who edited the images?
The team over at Manual refined the edit.  I had given them an initial grouping of images I was interested in using and they came back with a great selection in their first version.  I think in the end we only ended up changing one image.  The one caveat I had was that I wanted to showcase both my landscape and still life work.
How many did you make?
I sent out around 1200.
How many times a year do you send out promos?
I send out 2 promos a year. One comes from my studio, and in this case was the calendar, and the other comes from my rep, Giant Artists.   I think two provides a nice balance without overkill.  The Giant Artists promo typically showcases more commissioned work and the one I put out can be a bit more conceptual.  I really wanted to make something this year that people could use and I do hope that people utilize the calendars; mark them up, cut them up, live with them, and interact with them.  It might even be that this becomes a piece that I make each year. I feel like there are so many ways to approach the promo piece. There are a lot of fun to conceptualize and use your own work in any way that you want to.

Heidi Volpe

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