Who printed it?
Who designed it?
My good friend Craig Wheat did my logo a while back but I designed the cards myself.
Who edited the images?
I edited these 5 down from my current 20 image printed portfolio.
How many did you make?
I made a short run of 20 cards for each image as this was my first go at a promo. Some people received all 5 cards, some got 3 and then I also sent out a few singles. There was 33 total recipients of the promo.
How many times a year do you send out promos?
I’m really not sure yet. This was my first run and it was very small so I’m curious to see what happens if I send out 400. I’d like to do at least 4 promos a year but doing 12 small runs sounds fun too!
What have you learned from sending out promos?
As I mentioned before, this was my first run at any sort of promo. I had sent out a few emails prior to these postcards but this was my first attempt at getting my name out there without taking much of a financial hit. The month before sending these out I decided to go freelance. So you can say this was my attempt at getting me out of the “ohh crap” moment and getting my hustle on. Shortly after sending these out, I got booked for a couple jobs with local agencies. None of them had received the promos yet. I do feel that getting the cards out there had something to do with getting these jobs. I have learned a lot from this first mailer, for example how they can reach a bigger audience just by sending one to Rob. Also, sending good photos and vibes out into the universe can never hurt.