Screen Shot 2015-10-11 at 8.52.27 PM Screen Shot 2015-10-11 at 8.52.36 PM Screen Shot 2015-10-11 at 8.52.44 PM Screen Shot 2015-10-11 at 8.52.49 PM

Kevin Arnold

Who printed it?
It was printed by Hemlock Printers in Vancouver.

Who designed it?
Peter Ladd, who’s is a partner in Pendo Creative in Vancouver. I also worked with them on creating my new identity and website last year as well as the little photo man.

Who edited the images?
The promo grew out of me wanting to use the inside image. Peter and I did an initial edit on the additional images, and then I looped in my wife, Brooke. She is my go-to editor for portfolios and promos. Not only does she have a great eye for editing, but she also understands who I am and what I’m about as a photographer (sometimes better than I do myself).  She is amazing at being very honest with me if an image just doesn’t cut it. I can’t say I’m always as amazing at taking that advice, but between us the edits usually balance out perfectly.

How many did you make?
We sent out 500 to a select list of people that I really want to work with. I might do a second run of another 500 because it was so well received.

How many times a year do you send out promos?
It’s not always consistent, but I try to get something out twice a year.

How did this promo develop?
This was a fun promo because the concept for the promo grew out of an image I wanted to use rather than the other way round. More typically, one would create a promo and then select the images for it. I shot the inside photo of my friend Shea sitting in a redwood, when we were working together in California last year. I’ve always really liked it personally, but it wasn’t until much later that I decided to include it in my portfolio. As soon as I did it started to really resonate with people. My rep, Cynthia Held, was on the road showing my book in New York and Chicago, and she called me up right after that trip to tell me how much people were responding to that particular image. I knew I wanted to put it out there more and also knew I wanted it to be bigger than a typical postcard image. Something people might hold onto for a bit. The other images used in the promo were shot while I was doing a series of personal work in Tofino, British Columbia, so it’s a very personal promo overall. In the past, I’ve usually shown more client work on my promos because they are going out to potential clients.  I love this new promo because it turns that idea on it’s head. I’m interested right now in showing work that truly reflects who I am, what I love to shoot, and where I’m headed. I want my potential clients to see that work up front because I want them to be inspired by it and then collaborate with me to create something in the same vein for the clients.

Recommended Posts