Who printed it?
The card was from Modern Postcard, www.modernpostcard.com and the screen wipes are from www.4allpromos.com.
Who designed it?
Yee Wong at 52kilo, www.52kilo.com
Who edited the images? Did it come with images?
I edited the images myself along with input from my agents Katie and Kristy at K2 Creative Management, www.k2creativemanagement.com
The screen wipes did not come with images. I shot all images.
How many did you make?
About 250. I think that was the minimum order allowed for the screen wipes.
How many times a year do you send out promos?
I try to send out physical promos about 4 times a year and intersperse an email promo between those mailings. So together I’m sending out about 8 pros a year. Depending on my available budget.
How did this idea develop?
This promo came out of my agent K2 Creative Management asking me to do a more involved unique physical promo piece. Before this I only ever send out postcards just because they are the most budget friendly. Sometimes the postage actually costs more than the printed card! Reluctantly I came up with a few ideas based on the end user receiving a product that they could actually use. That was important to me that the piece actually be a little useful. Once we decided on what the physical item was going to be, the screen wipes, we came up with a few tag lines and I started to brainstorm image ideas that could relate to the product. This was the 1st time I actually shot images specifically for promo use. Before this I just used images I had shot for other jobs as just kind of an update of my work. I think actually shooting dedicated images for a promo concept really helped make this piece stand out and be a cohesive idea. Its good to have someone, my agent in this case, pushing you to step it up.