Who printed it?
Smartpress in Chanhassen, MN. I have used them for several years.
Who designed it?
Who edited the images?
How many did you make?
How many times a year do you send out promos?
I do at least one large mailer per year and fill in the gaps with some postcards.
Tell me about your design process
At first the cover was just going to be just white with the title and no photo, as I always have a hard time editing for that one cover shot. I got the plain-covered hard proof back and then decided to instead use a photograph that would look good very cropped in. In the photo, the boy’s hair is flying, giving the viewer a sense of movement, but leaves the rest open to interpretation. It’s all about making the person holding the book want to open it up.