“I’ve hustled to get meetings at some great agencies,” she says, “but it’s honestly the creative directors and the people who are following me on Instagram that I’ve gotten work from. They’re seeing me post every day, they’re commenting on the photos, I’m seeing them like the work. I know that I’m staying on their radar, and it’s not just a follow-up email after a meeting that’s fed into all their other emails: it’s what they’re looking at when they’re leaving work and going home.”

Which is, of course, the same reason brands want to get in on Instagram. As Randolph says, “People are flipping through it in their in-between moments, when they’re on the go, in bed.” So what is it that makes a successful Instagram post? “It should feel personal, like someone’s looking at something that you want to share with them,” she explains. “I think the most successful Instagram photos are the ones people feel like they can take themselves.”

Read More: PDN Online.

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  1. I don’t understand why the notion persists that Instagram equal photos taken with a phone camera. Maybe originally that’s the way it worked, but these days, there are even people posting only photos made with film cameras (and even alternative process films). And if you look at any of the group/mob shots of young fashion bloggers at a fashion week, you’ll see mostly DSLRs taking photos bound for Instagram—some by some very popular street style bloggers. By now Instagram is a platform for all photos, regardless of the camera used.

  2. I can say for sure that instagram helps you connect with other people in the industry. I’ve gotten many jobs from my instagram account postings and made many connections. I don’t use my iphone for posting though. I use my regular SLR.

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