This Week In Photography Books: Jason Nocito

by Jonathan Blaustein

I awoke this morning, before 6, to a bright pink sky. It wasn’t pink like my daughter’s sun hat; more electric, day-glo pink, like a patch of cloth on my Obermeyer ski jacket back in the 80’s.

As I gazed upon its magnificence, I noticed three huge ravens just outside the window, not 10 feet from where I stood. They began to bark at me; it wasn’t squawking. (You’ll have to trust me.) Their bodies shook in fury, and the sound emanating from their beaks were absolutely barks.

Shockingly, the next second, two strange dogs appeared, scaring the ravens away. The dogs, nominally barkers, were totally silent. They trotted away into the field, towards the horses, who we’d more reasonably expect to trot.

Words are funny things. Embedded in language, with its rules and structure, they maintain a consistent power. But unleashed, as they have been in our oddly-futuristic times, and there’s no telling what they might mean. Or how they might be misused.

(OMG. R U for realz? Propr word use is for squarz, man.)

Just think of curses. I occasionally write for another publication, where I can never, ever use the word fuck. I could, however, say copulate, fornicate, or engage in sexual congress. Which all mean the same thing. So what the f-ck is the difference, I ask you?

Sometimes, the original meaning for a “bad” word is so antiquated that it falls off the face of the Earth. For example, when I was young, my mother hated when I said “scumbag.” In Jersey, that meant a slimy person of low repute. To her, it meant condom, or a bag for scum.

She didn’t mind the word condom, of course, just its less-classy euphemism. Why? I still haven’t a clue. Maybe she’ll enlighten us in the comment section.

Another 20th Century epithet was “pudwacker.” I just thought it meant doofus, or jerk. But “pud” is a synonym for johnson, or member, or dick, or penis. So a “pudwacker” is actually a masturbator.

Was Jason Nocito, the artist behind “pud,” a new book published by Dashwood, aware of this? I guess so, but I have no idea. The book lacks any text at all, save for the title/thank you page at the end. (Or paragraph of gratitude. In which he thanks the New York Knicks, which I’ve never seen before.)

The book is orange and blue, (OK, just got the Knicks reference,) and opens up to some grooved, textured paper. Which kind of stuck to the first page the initial time I thumbed through. This was helpful, because the photo I saw immediately thereafter was a puddle. Most of the photos inside, in fact, are of puddles strewn with spent cigarettes and spilt oil.

Is pud short for puddle? Again, I have no idea. But the puddle pictures are the epitome of anti-aesthetic, and I loved them. (Or ugly beauty, if you will.) The colors in the reflected oil are luminous, like the aforementioned pink sky. The pictures appear to have been made with a really-good-medium-format-digital camera, as they’re super-hi-res looking. (Or hyperreal, if you prefer.)

There are a few photos that are definitely not of puddles, like a section of the hood of an old pink Camaro from the 80’s. So does pud mean puddle, only the artist was too insouciant, or devil-may-care, to make a book entirely of puddles? Je ne sais pas.

So I went back and looked again, trying to figure it out. This time, I noticed that the first picture is actually of some wilting flowers. Not puddles, and not “puds.” (It won’t fit, no matter how hard you try to force it, so just go with it.)

We’ll have to chalk this up to a hipster artist, prowling the Lower East Side, finding beauty in the least obvious places. And then being too “ironic” to admit it, so it’s couched in mystery. (Or enigma, if you will.)

When I picked the book up a third time, I grabbed it upside down. I noticed that the cover could also be read as “pnd”. Does that mean anything to you?

Bottom Line: Really beautiful photos of ugly and/or random stuff

To Purchase “pud” Visit Photo-Eye















Books are provided by Photo-Eye in exchange for links back for purchase.

Books are found in the bookstore and submissions are not accepted.

Jonathan Blaustein

There Are 2 Comments On This Article.

  1. Which makes two 8×10 photographers in a row for book reviews. And they say film is dead.