“Dumb favors re—recontextualization, reframing, redoing, remixing, recycling—rather than having to go through the effort of creating something from scratch. Dumb embraces the messiness of contradiction and revels in the beauty of the ridiculously obvious. … Since dumb has nothing to lose, dumb owes nothing to anyone, and in that way it is free.”
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Does dumb always have to make you laugh?
Sounds like a Diesel campaign.
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