She has some really great work (KT that is), and on her website there’s a great example of doing stills and a video for the same campaign with the same location, actors, story. Although, I don’t understand why the look isn’t the same (video’s a Super8 grainy look, while the still are just the opposite). But a lot of campaigns do that. It seems like they should match.
I had this happen on many occasions. The clients don’t really know what to do with either the video of the stills. We shot a commercial for broadcast and when we did the stills they wanted a large format film look that was the polar opposite of the clean color grading tehy wanted for the commercial, shot on a Red. It didn’t make any sense to me but they were signing the checks. I think either the video or the stills becomes an after thought.
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She has some really great work (KT that is), and on her website there’s a great example of doing stills and a video for the same campaign with the same location, actors, story. Although, I don’t understand why the look isn’t the same (video’s a Super8 grainy look, while the still are just the opposite). But a lot of campaigns do that. It seems like they should match.
I had this happen on many occasions. The clients don’t really know what to do with either the video of the stills. We shot a commercial for broadcast and when we did the stills they wanted a large format film look that was the polar opposite of the clean color grading tehy wanted for the commercial, shot on a Red. It didn’t make any sense to me but they were signing the checks. I think either the video or the stills becomes an after thought.
Some strong images here. I love the use of colour, how it has been edited it really pops and comes to life!
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