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  1. That’s actually a very intriguing and well-chosen portrait (it should be on the cover). For those who cycle, those Pearl Izumi logos on his shoulder, along with “Around the World” in the title, are all that’s needed to get really interested in this guy, and start imagining his journey. You don’t need to lead with him on a bike with a Himalayan mountain in the background. Better to let the imagination get going and engaged first!

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