Still Images In Great Advertising, is a column where Suzanne Sease discovers great advertising images and then speaks with the photographers about it.

I reached out Kevin Griffin when I saw this incredible campaign by Chemistry for The Irish Examiner. I liked the diversity of the images and felt they were creatively shot for each concept. I also liked that the way social issues were not hidden but in your face.

Suzanne: I went to your site and you have an excellent body of work. This campaign required you to shoot in different styles. Was that a challenge?

Kevin: The biggest challenge was to show a certain continuity throughout the campaign. This was achieved by good art direction and good grading by the retoucher, iCraft.

Suzanne: This campaign is very political- how were they received by the public?

Kevin: They were very popular, the campaign highlighted underlying problems within Irish society, problems that are usually ignored.

Suzanne: And were you disappointed that Ads of the World did not include “Suicide” and “Mental Health”?

Kevin: No, I was not one bit disappointed. I think the whole campaign is strong. Lürzers Archive included “Mental Health” recently in their magazine.

Suzanne: Did the campaign get to the social issues that are highlighted in the campaign?

Kevin: Yes I think they did, I believe the pictures really do tell the story they are trying to portray.

Suzanne: I noticed in your personal work, you look at the world in a fun and quirky way- has that work helped you in your commissioned career?

Kevin: I love shooting personal work, this work is really for me. Not all my work is fun and quirky, we all see the world from a different perspective and I think this is the interesting part of any visual communication.

 

Note: Content for Still Images In Great Advertising is found. Submissions are not accepted.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies.

 

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6 Comments

  2. Love this… thanks for sharing.

  3. They’ve come a very long way in Ireland if they’re doing campaigns like this now. Great work Kevin!

  4. I should admit that these Irish social campaigns are incredible and quite creative. Besides it is a really pleasant surprise to see that Irish marketers are getting more socially oriented.
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