Still Images In Great Advertising, is a column where Suzanne Sease discovers great advertising images and then speaks with the photographers about it.

I  always like when fashion images push the envelope and stand out above the others. Most of the time that means pushing the images sexually, so I guess that is why I thought of these as a refreshing way to push the envelope!

Suzanne: What a brilliant way to get the attention of the viewer. How much input did you have in the concept of these ads?

Achim: the rough idea comes mostly from the agency, the client wants my point of view as well as how to bring the ideas  to life with casting, location, setting, light, angels and so on.

Suzanne: How did you go about producing these ads. Did you have a chicken wrangler on set? How many chicken were actually photographed?

Achim: yes, actually we had a animal wrangler on set and we shot 15 chicken in many different positions and angels.

Suzanne: I see Achim has been used on some American campaigns but is based overseas. Does he come to the US to shoot? Like the Calvin Klein Jeans or American Eagle campaigns?

Susanne Bransch ( US Rep): Achim is booked for many ad-campaigns in the USA and frequently shoots for American Eagle, Target, Calvin Klein and Kenneth Cole. If you go on the Bransch website, you can get more info about this work.

Note: Content for Still Images In Great Advertising is found. Submissions are not accepted.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies.

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  1. I think the best ad’s are often enigmatic (at least partly, buying the product is always the ‘answer’), these utilize that technique to hold the viewers attention. Well done!

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