Still Images In Great Advertising, is a column where Suzanne Sease discovers great advertising images and then speaks with the photographers about it.

When I found this ad campaign by George Logan, I reached out to his rep, Tim Mitchell.  Tim mentioned to me that George is very busy these days with one in every four billboards in the UK.  But George got his recognition from a book his did called, Translocation: Pictures of African animals in Scottish landscapes.  It is a brilliant book and showcases the importance to do personal work.

Suzanne:  After going to your site, I can see the campaigns done for Quantus and Shell were perfect inspiration for this campaign.  Do you feel like those accounts helped the creative team know you were the perfect choice for this campaign?
George:  The creatives were actually very keen on the look and feel of my personal work, but you’re right, they did say that Qantas and Shell had helped influence their decision to work with me.

Suzanne:  What was first, the chicken or the egg?  These images are composited but what came first, the images from the sports events or moments in life, well a woman’s life?
George: Chicken or egg? Good question. The concepts were drawn up quite specifically so the pairings had to sit together perfectly. We had to source suitable sports imagery from the Sky TV archive, then photograph the main plate in such a way that the elements would merge seamlessly without appearing forced or contrived.

Suzanne: I love the personal work on your website (his agent shows more commercial work), how have you felt showing that work is helping you secure  great commissioned assignments?
George: I make a conscious effort to shoot my personal work in the direction that I’d like my commissioned work to take. I’ve always done this and it’s definitely worked. I’m often asked to shoot commissions in the style of my own personal projects, which is great.

The Agency is Brothers & Sisters London  http://www.brothersandsisters.co.uk/blog/
Art Direction: Olly Courtney and Harv Bains
Art Buyer: Lu Howlett

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies.

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2 Comments

  1. Nice example of strong personal identity, sticking to it, and how to use it to tell a story.


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