Here’s the annual Advertising Age list of hot magazines for 2011:
No. 10: The Economist
“increased its paid subscriptions another 5% in the first half and grew total paid circulation 3%”
No. 9: This Old House
“custom video series for Walmart, Home Depot and Jim Beam helped increased digital revenue 25% year over year”.
No. 8: The New Yorker
“single-copy sales rose 1.2%, despite a $1 price hike”
No. 7: National Geographic
“Newsstand is up 5%; ad pages are up 14%”
No. 6: Monocle
“Revenue is rising; profitability arrived last year”
No. 5: Vanity Fair
“99% of Vanity Fair’s subscriptions are paid for directly by the subscriber”
No. 4: Garden & Gun
“ad-page growth on a tear, circulation still climbing and a National Magazine Award for General Excellence”
No. 3: Food Network Magazine
“ad pages through October surged 13.8%”
No. 2: Time
“16.1% newsstand gain”
The Magazine of the Year: Vogue
“increased its January-to-October ad pages more than 9% — to 2,125”
The Editor of the Year: Tyler Brule, editor in chief and chairman, Monocle magazine
“Monocle charts the media trend that’s e-free, profitable and going global.”
The Publisher of the Year: Kim Kelleher, worldwide publisher, Time
12 Comments
Looks like we should all be up for a big raise soon!
Good news. Except for the Economist, which doesn’t credit photogs (last time I checked), and pretty much uses photography as a space filler.
It’s nice to hear that someone other then the Perez Hilton trash mags are turning the corner.
increasing ads is a good thing?
I was just thinking, “Geez Vogue, you need more ad pages.”
Good to know one of the magazines I want to do work for is doing well.
Hearing, again that the Economist does not credit photographers angers me to the point that I wish I had a copy to take and put it where it belongs!
If I could get into the editors office that is! My personal policy is that if I don’t get a credit for an editorial shoot/use, I first send a reminder pointing out their ommission. But if it happens again with the same publication, I bill them for commercial useage. And if that means I never hear from them again, then that’s ok by me, I don’t want to support people that have so little respect for contributors, and just use us up!
I like the idea of billing for commercial usage when there is no credit. Do you have that built into the fine print up front?
Yes, I do, in my terms of trade, which goes out both with the estimate, and booking confirmation.
Well I hope that increase in Ad pages at Vogue represents advertisers realising they need more than look-books online to sell product; they need some great pictures that sell ‘what the buyer desires’, and that of course that requires great photography!
Its about time sellers started to wake-up to the idea that its not enough to have your widgets available (thank-you internets); you still need to SELL them too !~)
[…] • The 2011 Magazine A-List, It is encouraging to see some magazines out there are still doing it right. […]
“Monocle charts the media trend that’s e-free, profitable and going global.”
e-free…..damn that sounds good.
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