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Fortune Magazine

Creative Director: John Korpics

Photography Director: Mia Diehl

Photographer: Gregg Segal

Heidi: Was the subject hard to open up? What did you ask him at this very moment?

Greg: It wasn’t difficult to get him to open up because, coincidentally enough, we’re from the same small town in Ohio (Marietta, population 16,000). I googled Moynihan before photographing him and discovered this. I’d had a friend in junior high, Pat Moynihan, who I found is Brian’s younger brother. So there was plenty to talk about. At this moment, I may have been reminiscing about Mr. Peacatch, the assistant principal at Marietta Junior High, a small bald man with a Hitler mustache and a thick rural accent who’d whack you with a wooden paddle if you got out of line. I was probably telling Mr. Moynihan the anecdote about my brother, who walked into the bathroom on the first day of school and found Mr. Peacatch sitting in one of the stalls, which had no door, and couldn’t help but stare. “What’s a matter,” said Peacatch, “ain’t you never seen someone take a shit before?”

What is the biggest challenge about photographing “regular” and very busy people?

The challenge to photographing very busy people is keeping them engaged because even if you have them for 30 minutes, they’ll get antsy in half that time.

Did you set up in his offices?

We set up in a large meeting room adjacent to the trading floor at B of A’s headquarters in Manhattan and had to turn the space into a studio, hanging immense panels of black cloth all around us so as not to disturb traders.