As part of MOPLA (month of photography LA), I’m moderating a panel this Wednesday (April 20th) at Smashbox Studios in Culver City, CA on using new and old media to market your business [New Media + Diversified Marketing Strategies = Business Longevity]. I’ve got Jen Jenkins (Founder, Giant Artists), Kiino Villand (WSTRNCV.com), Keith Goodman (Modern Postcard), Jeremy and Claire Weiss (day19.com) and Heidi Volpe (Design Director at Zinio).
The goal will be to discuss the mix of new an old marketing methods that are used to land jobs and reach out to prospects. Also, I want to explore how companies use new media to hire photographers and what they look for when hiring for projects that are a mix of new and old media.
I can’t promise any silver bullets, but I think you will come away with some ideas and inspiration on how you can adjust the mix of your marketing methods.