The new Getty contract finally arrived and while there’s nothing outlandish in the new terms, there seems to be a continual slow creep towards selling images for whatever price they would like. Long ago Getty bought into the long tail business model, which means it’s easier to own 10 million images that sell for a dollar than 10 images that sell for one million dollars. For contributors this means, “we are removing the ability for contributors to opt out of images moving from RM to RF” and “Getty Images would be able to include RF content in subscription products.”
A reader wrote and told me that “none of the photographer advocates seems to think this is worth fighting” and “few contributors have responded on the contributors site [for] fear of retribution from Getty.
I have been told by many people that the pricing has been in a downward spiral for a long time now with things like the Premium Access subscription model that companies like NBC use to get images super cheap where photographers will see $0.35 sales and any sales coming out of China will be less than $5. One rumor I heard recently was that photographers were seeing Worldwide Advertising going for $100/year. This is all just the long tail hard at work collecting money for the bottom line.
I know I’m beating a dead horse with this post and most photographers have soured on Getty and stock photography many, many years ago but some wanted to discuss so I thought I’d put it out there.
You can download the contract (2011 contributor agreement v.4.0 (d) sample-english).