Even though the layout was, IMHO, atrocious (unclear conceptually, boring design to the layout, unrealistic POV, etc.), I wasn’t busy that day, and so I said sure, I’d be happy to help. Just so you know, I’ve always thought that part of my job is to help my clients, in whatever way I can. I figured that, somehow, I could transform the idea into something interesting, better, perhaps even compelling, and make the ad work better. Hope springs eternal, right? However, every suggestion about props, wardrobe, location, and talent were turned down. The clients were all happy as clams with what was coming down the pike, and there seemed to be no way to stop this particular juggernaut.
via John Early Blog.