Color me skeptical. I think this report is an example of cheerleader research — i.e., produce upbeat research reports suggesting the future is really bright provided you make the right moves. Oliver Wyman are management consultants. I think they’re trolling for consulting business.
I have to agree Tom. Some of the points dont ring true with me, interactive media at the same price as print youv got to be joking. Apple proved the point with software on the Iphone low cost high volume/qulity for this type of consumer product.
Interactive content will drive hardware sales, perhaps just in time for the release of many more tablet computers. Until companies start giving away (or close to it) tablets with subscriptions, I doubt the numbers will be anything of significance.
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Color me skeptical. I think this report is an example of cheerleader research — i.e., produce upbeat research reports suggesting the future is really bright provided you make the right moves. Oliver Wyman are management consultants. I think they’re trolling for consulting business.
I have to agree Tom. Some of the points dont ring true with me, interactive media at the same price as print youv got to be joking. Apple proved the point with software on the Iphone low cost high volume/qulity for this type of consumer product.
Interactive content will drive hardware sales, perhaps just in time for the release of many more tablet computers. Until companies start giving away (or close to it) tablets with subscriptions, I doubt the numbers will be anything of significance.
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