Awhile back Ben Van Hook sent me this stop motion video which he shot for the experience, but told me it was generating him work now. I was intrigued because Ben already has an impressive reel and in my mind there really is no comparing the two so I wondered how this new piece generates him work.
Here’s what Ben had to say about it:
Almost all the stuff I’ve directed over the past 8 years has had some degree of production involved, some WAY more than others.
Like everyone else, I’ve been anticipating the move to more and more web content not only for magazines, but ad clients as well. The trick with magazines who want video content is the cost and production involved, they sometimes sorely underestimate what it takes to make video look great. Even though the cameras keep shrinking, for even simple shoots there is sound, production involved, different kinds of lighting other than strobe, platforms for the camera, more gear then you may need need an AD to wrangle talent and keep the crew moving. It really is a different animal.
I wanted to do something that was simple and could translate to the web as moving content. It was just me and the still camera. I cut it myself as well. it was really just to get my feet wet in a different technique that I’d never done before. I sent it to a few colleagues and friends and got a strong response. A creative director at an agency was pitching a campaign the next day (great timing) and asked if he could show it to the client because he thought the style would translate perfectly with the spot. Then i sent it to one of my magazine clients and they wanted me to produce a piece like this for their web content.
I will probably include this on my director’s reel here on out. I’m a big believer in shooting this personal stuff, luckily this time it dovetailed into some work… which is nice.