APE: I thought the last post on treatments (here) was a bit confusing because the the example we gave was actually part of a pre-pro book and not a treatment you might submit with an estimate to land a job. I asked Amanda and Suzanne to try and dig one up for us. As you can imagine these things are hard to come by, because they are very personal, private and I’m told people don’t want to get lambasted by photographers leaving comments on the posts. I’ll ask you to be civil, otherwise we can’t look at any of these hot button topics, because I will not have any real life examples to show and I’m not really into sitting around speculating what people do in a given situation.

Amanda and Suzanne:

First we want to say thank you to The Rhoads and to Double Image studios for being willing to put themselves out there and help others in their community.

CREATIVE TREATMENT: One’s personal approach to showing an idea or production approach with visuals (no boundaries on how)

USES of a TREATMENT for a photographer:
1. To use to show the modeling agency or stylist the look you are going for when casting
2. To use after the job is been awarded – but prior to the pre-pro to make sure all casting and wardrobe is headed in the right direction
3. To use in conjunction with your estimate (we are not recommending that all photographers do this or must) but it has been asked before by creatives or photographers have provided this on their own (just stating the facts)
4. In junction with the final pre-pro book – which is to help guide the crew as to how the FEEL/LOOK of the shoot should go and the end result/vibe

PRE-PRO BOOK: The guide of how the day will go from schedules, call sheets, the approved comp of the shoot, talent castings, wardrobe castings, etc…(this may also include the creative treatment as well)

We are showing 2 different samples below. You can use these visual guides for your own vision and decide how you want to approach either of these subjects.

PLEASE NOTE: There is not ONE way of doing any of these approaches. It should be your goal to find your own vision and find a way to communicate it.

call sheet example: this particularly call sheet was added to their treatment once job was booked (see previous post). Combined this would be considered their personal pre-pro book.


This Creative treatment was delivered after the estimate was submitted.


If you want more insight from Amanda and Suzanne you can contact them directly (here and here) or tune in once a week or so for more of “Ask Anything.”

Recommended Posts


  1. Interesting , is it normal to have something like a promo in the beginning ? I sort of skip right to the approach when I make a treatment. I also feel like skipping the promo when I am looking at this one. But I’m not investing $$$ into the photographer, so I probably have a really skewed perspective.

    • @Jonathan Waiter, This was a government bid and so they needed to sell the special services they offered. The estimates had to go in front of a panel of 22 people so this treatment is different than what you would supply. So, usually without a promo in the front. This treatment was worth it since the project was a year long one. Thanks so much for asking because it helps to clear it up

  2. Thank you Amanda, Suzanne, & Rob. I’m just getting started & information like this is invaluable. Ignore the haters. You guys are awesome!

  3. Thanks for the information on the treatment. I find it interesting since I try to constantly look for better ways to sell my services. I like to adapt ideas and learning about the treatments may offer and approach to some interior designers.

    I am try to develop a few relationships and a treatment approch with a few changes could possibly help. This is something that looks like it can improve the chances of getting work since it displays vision and how to arrive at the end product.

    Thanks guys for taking the time to put this out there and thanks to those who offered to provide the material.

  4. Amanda, Suzanne, Rob and the photographers who shared. Thank you so much for sharing. This is the kind of information that not only helps me as an individual photographer, but hopefully helps raise the bar for our profession as a whole.
    Do you find that clients ever come back and ask photographers to make changes to the treatment? Maybe liking certain parts of the treatment direction, but asking the photographer to consider other elements that might change the production costs – more or less expensive looking locations/wardrobe/talent etc – before signing off on an estimate?

Comments are closed for this article!