It’s inevitable that we’re going to end up there

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That’s what we’re heading towards. If you go anywhere in Asia, or just in Times Square, so many of the billboards are moving now. So, if it gets to the point where we are all shooting with things like the RED camera then we can be shooting the moving content and be extracting stills for when we need the stills. That’s why I think it’s inevitable that we’re going to end up there.

via › Andrew Eccles Interview Part 2.

There Are 6 Comments On This Article.

  1. “..we can be shooting the moving content and be
    extracting stills for when we need the stills.”

    that’s what I’ve been saying for years.

  2. Absolutely – we should all be excited about this, there are a lot of new opportunities which is exactly what we all could use right about now.

  3. I still disagree with this way of thinking. Motion and still pictures are two very different ways of making and seeing. Even on a tech level an hd camera shoots less than 3ish megpixels. We can’t blow that up to anything. AND shooting video costs tons more money and takes a lot more time uploading, edited, encoding ect. Ect. I think we are still at least 5 years away from pulling stills from movies and having that be the standard of the industry.

  4. Motion and stills could be story-boarded in a similar manner, but really the lighting and approaches are different. Everything cannot simply be boiled down to YouTube or Broadcast. Perhaps motion is a path to move towards in the career of a stills photographer, but I see it as a way to dilute uniqueness.

    When the economy is doing well, specialists gain work. When the economy is down, generalists cruise along with work. Adding more skill-sets or capabilities might keep things rolling in a down economy, but eventually when the economy improves those who chose that path will be often overlooked. In my opinion the specialists path will be the most sustainable.

  5. Why wasn’t 35mm movie film used to “extract the stills then?” surely a frame of 35mm would have fit perfectly into an enlarger!!!!
    it takes precision and direction to make anything still work.
    Surely this approach will just create diluted versions of both, trying trying to tick all boxes in one hit, is like trying to please all of the people all of the time.

    People love the “we’re all doomed” train, inevitably their will be change But, Cinema didn’t kill books, TV didn’t kill Cinema, the internet has not killed TV, in-fact these things all feed each other. People still paint, draw, sculpt, collage (digital or otherwise), print, illustrate etc…etc… and are generally creative in many-many still mediums, even when their are a myriad of cheap & easy digital alternatives.

    Will anyone want to read an article with a moving advert next to it? I have my doubts…I would find that super distracting…..so much so it would make me seek out an alternative. Most moving billboards I have seen (so far) are only move because they’re showing multiple still adverts… maximizing the use of a space.

  6. I tend to agree about the planning,thinking aspect of the differences of a motion shoot vs a still shoot but it certainly can and is being done.
    From a technical standpoint Red just showed the Epic which shoots 5K raw video and stills and has a 13.5 stop dynamic range and on a stripped down model can be hand held. This camera is designed specifically to allow for stills to be taken during the video but at different settings as may be needed.
    Although the HDSLRs will do this also and in lower light they are no were near the this video quality.