this is not the salvation that most publishing companies have been looking for

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…because nothing can save publishing as it’s been operating for the past several decades. The iPad does nothing to change the brutal mandate that has been pushing publishers to change for these many years; if anything it compounds the imperative.


There Are 5 Comments On This Article.

  1. Dear publishing,

    It’s as if you don’t care about your own demise. There will be no bailout for you. Head in the sand is not the way and you can’t be late to the party.

  2. Saving publishing isn’t as simple as a new device. Yet, like the iPod, it seems to me that the tablet platform relieves some frustration points and may open the door to a pay model along the lines of iTunes.

  3. Question: As everyone cries over the demise of publishing, if your tears drip onto the ipad and short out the electronics inside, is that covered under warranty?

  4. What! Apple is not the messiah to the media giants. I don’t know what or who is, if I did I would definitely be making big$.

    Truth be told I don’t think there is any one simple solution to the media industry woes, except maybe cuts getting them back to their roots, and why make a big hullabaloo over the I-pad. I think it is nothing more than a giant sized I-pod touch with Wi-Fi capability.

    I think there is a good thing that will come out of the I-pad; it will force the others to improve notebook capabilities. Touch screens will become the norm. Me I would like it when working in PS or LR.

    Media industry keep praying and maybe the answer will come. Some won’t survive – survival of the fittest you know……

  5. The world has always changed… and change has mostly accelerated as time goes by. Old opportunities close and new opportunities open. Most change has been good throughout history. Those who worry too much about the death of magazines, books and traditional content providers might miss tomorrows new opportunities. It is very hard to embrace the future when you are still holding onto the past.

    Looking for salvation for publishing companies is perhaps looking for the wrong thing in the wrong place. Perhaps we no longer need publishing companies as such. Perhaps technology will mean content providers can have direct access to the people and visa versa and do not need to be published in the ways we currently understand. I don’t know but I’m not worried. The new world will give people much greater opportunities.

    Publishing organisations need to stop looking for answers, they need to start asking new questions.