CEO Tim Armstrong tells The Wall Street Journal about plans he has previously hinted about–“a new digital-newsroom system that uses a series of algorithms to predict the types of stories, videos and photos that will be most popular with consumers and marketers.”
The idea is that even a brain-dead editor knows that people want to read about Tiger Woods–and AOL’s coverage includes a 500-slide (!) slide show. But there are plenty of other stories that will go unassigned without a computer’s help. For example:
I have to laugh at AOL and how far off the back they’ve fallen with this notion that what we need now is more unoriginal content to consume.
I believe the more clogged the web becomes the higher the value of arresting pictures and original/exclusive content. I get a tinge of joy when I hear about someone creating an algorithm that will churn out content. The more the better.