A must read series of posts on Revolutions in the media economy by David Campbell (here) tackles photojournalism today:
We can’t approach this issue via some misplaced nostalgia for a golden age that if it did actually exist certainly no longer survives. Photographic stories or documentary have always been difficult to fund directly. If there was a time when the majority of photojournalists simply waited for well-paid commissions to produce important work, that time is no more. We have to doubt though whether the past was like that, because in reality few if any photographers have been able to sustain a career entirely through editorial projects they chose to do. Even Sebastião Salgado had to do corporate and advertising work to cross-subsidise work on the social issues he wanted to explore, and Simon Norfolk sells his prints to a wealthy clientèle through a fine art gallery in order to support his visual critique of the US military.
[..] If some of the great photojournalists had adhered to [journalism dies the moment one enters into a partnership with the subject] we would have been deprived of great pictures – think, for example of how a Larry Burrows needed the US military to get around Vietnam, or a Tom Stoddart required assistance from MSF to travel in Sudan. Of course partnerships vary and anyone concerned about integrity will have to work hard to maintain independence, but that applies in all situations. Aside from the fact the old editorial paymaster model is all but gone, the idea that taking money from corporate media funded by advertising, so that one can create content which will attract more viewers for that advertising, is free from all moral issues is…well, rather daft.
More (here).
4 Comments
“A must read” indeed – thanks so much for linking and tweeting this. Brilliant.
jw.
[…] via A Photo Editor […]
The social costs of advertising are completely misunderstood — typical behavior of a host infected by a parasite. It is one of the most significant moral hazards of this century.
Perhaps I’ll have to start paying more than $11 a year for my wired subscription.
Darn.
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