Newsweek Set For New Identity

- - Magazines

From a story in the New York Times (here):

“Newsweek is about to begin a major change in its identity, with a new design, a much smaller and, it hopes, more affluent readership, and some shifts in content. The venerable newsweekly’s ingrained role of obligatory coverage of the week’s big events will be abandoned once and for all, executives say.”

“‘There’s a phrase in the culture, ‘we need to take note of,’ ‘we need to weigh in on,’ ‘ said Newsweek’s editor, Jon Meacham. ‘That’s going away. If we don’t have something original to say, we won’t. The drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable.'”

*clap, clap, clap, clap* Brilliant move. Thanks, Ryan.

There Are 3 Comments On This Article.

  1. What’s with the accompanying photo? Is underexposure deliberate? Is it against the photojournalist’s ethic (in this case, a Pulitzer prize winner) to use a flash?

  2. Clap, clap indeed.

    This harks back to an earlier post on this site about having good story ideas and when you don’t, knowing when to kill them.

    It will be interesting to see if less really is more for Newsweek.