“It used to be really easy for us to advertise anything because consumers had no idea what they were buying. We could basically sell them whatever we wanted. But the Internet has made everything so transparent.”
Story in the NYTimes Magazine (here).
“It used to be really easy for us to advertise anything because consumers had no idea what they were buying. We could basically sell them whatever we wanted. But the Internet has made everything so transparent.”
Story in the NYTimes Magazine (here).
1 Comment
The idea that marketers could sell people what whatever they wanted before the Internet is a false idol perpetuated by marketers.
You could “tell” people whatever you wanted; whether they believed you was always in question, and whether they bought something was a different story. People always talked to each other and shared thoughts about products and services.
What the Internet has done more than anything else is made it easier for people to share information between themselves without traditional media gatekeepers. That’s a kind of transparency, but it’s so much more powerful than the way most marketers see the role of advertising.
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