Pentagram’s Michael Bierut and Luke Hayman give the 151-year old general interest magazine it’s 8 redesign (see the process here).
They revert back to an old nameplate from the middle of the last century and bring back a version of the “TOC on the cover,” something that’s very common with literary magazines.
“In a magazine of ideas, writers depend on words to build their arguments, but we didn’t want The Atlantic’s pages to look like homework,” says Bierut.
“Photography has an enhanced presence, and is more journalistic and real-life in execution. The use of photoillustration or montage has been reduced: illustrations are illustrations, and photos are photos.” (*translation: photoillustrations and montage’s are lame)
As always Pentagram does an amazing job with restrained design, powerful typography and grounded photography. A redesign is always an exciting time to work at a magazine as the budgets get loosened a bit and the mantra for photography becomes “new and big.” I hope it works out for them.