Designed to have the look of a European “smart tabloid,” something already feels different with the simplicity of the front page and use of photography. This will be interesting to watch as Tina is well known in the editorial world for injecting life and chaos into venerable titles like The New Yorker (She redesigned the magazine and introduced the first staff photographer, Richard Avedon) and Vanity Fair.

From the article in PaidContent.org (here).
Web over print: Brown: “I so much prefer it. There’s nothing like actually doing something to learning exactly how it should go. One of the great agonies of magazines is it takes so damn long. It just takes forever to get a magazine out and, once it is out, I remember with monthlies, you’d publish your first issue and almost within hours of getting it out and the first response, you knew exactly how you wanted to tweak it and do things and change it and make it different and better but you were already halfway to press with the next issue so it was really sort of three months before you could change it. What I’m loving about this is we’re actually able to build it fast and get the response and weave that into our evolution. It’s very exciting. It’s thrilling.”

The Daily Beast (here).

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6 Comments

  1. OK.

    So it’s nice to see a print heavy hitter online.

    But where is the different use of photographs? Some of the images in that opening panel on the home page are largish, but they get smaller the further into the site you get.

    Seems like a blog to me. Nice design, more space, more white space, more design given over to the reader and not Google. I like that. But is it more than a blog?

  3. The Daily Beast – sounds like a round-up of the biggest cocks online.

  5. wow, Tucker Carlson is on board.. what a beast.

    I’d rather have bamboo under my nails than read that guy…

    r.o.

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