I’ve been invited by Everard Williams of Art Center College of Design to join Heidi Volpe, former Art Director at the LA Times Magazine for a lecture in LA next Tuesday evening called Shooting Editorial.

We’re going to talk about shooting for magazines and spend the first part discussing what goes on inside a magazine, how stories are assigned, the dynamics between the different departments and in particular how Art Directors and Photo Editors work together… including the ways in which I try and trick AD’s into picking my photographer or my opener choice.

For the second part of the lecture we’re going to talk about a photographers style and how we use it to make assignments and really try and show as many examples of portfolio images that convinced us to hire a photographer and then the published results from the assignment.

The event is free and open to the public and should be informative but also entertaining since Heidi and I aren’t afraid to give each other a little shit. We will also try and tackle a few topics that have been in the news lately.

Shooting Editorial- Tuesday, September 30, 7:30pm-9:00pm in the Ahmanson Theater on Art Centers North campus. The address is 1700 Lida St. Pasadena, CA 91103.

Recommended Posts


  1. Wish I had the $ for a ticket, and the time to make it. Sounds like it’s going to be a great lecture. Any chance that we’ll see some video of it?

  2. Cool. We’re gonna try and make it.

    I’ve got a shoot across town in the morning, but if I leave Hollywood by 1pm I should be able to get to Pasadena by 7:30pm.


  3. Marked on my calender. Will try to attend. Sounds like an interesting, photocentric evening.

  4. I look forward to meeting you.

  5. yeah, a video of this would be great.

  6. Sounds like a great presentation. I’ll say thirds about that video, since I’m home in Minneapolis and not working in L.A. at present.

  7. Is this free or does it cost?

  8. Sorry, I see you wrote “Free” in your text.

  9. I hope you see through Dennis, Everard and Tony DiZinno’s BS.

  10. 10 4 on the video… I’d love to catch it, but alas, I live far far away.

  11. I would love to see a video of this presentation. Either as a webcast or later as a QT movie.

    Many photographers could benefit from watching this discussion.

    Sounds like a fun and educational evening.

  12. Dang it, I’m in Austin right now, flying back on Wed…hopefully there’s a video somewhere.

  13. Sounds so useful. A video would be great.

  14. Darn. I live pretty close to Pasadena. Too bad it isn’t on Monday night. I’m off to Bishop on Tuesday.

  15. What bs? They’ve helped me out whenever I needed it, and if you don’t know when to listen and when not to then that’s your fault.

  16. I would like to see a video of this useful presentation. Please inform me.

  17. A webcast would be great.

    good luck and have fun

  18. I’ll be there.

    And for those of you attending, there is a cafeteria on campus. In case you want of beat traffic and grab a bite without having to scramble for dinner. I just hope the food is better than when I was I was in school.

  19. That school produces phenomenal talent.

    Thsi event sounds like fun! :)

  20. I’ll see you there Rob!
    Thanks for posting this.

  21. Thank you for the presentation of ideas last night. I learned a lot.

  22. Thank you for the lecture last night. What I really took away from it was that its truly about creating a relationship with the photo editor (or art director, or creative director). I only wish you would have illustrated a photographers style as it relates to assignments with more unknown photographers, so I could have felt like I have more of a fighting chance to “brake in”. Other then that it was great. Thanks!

    P.S. You got me all worked up about Jill Greenberg at the end!

  23. I missed the talk but would also love to see it on video. Any chance that’s going to happen?

Comments are closed for this article!