Wired is giving everyone a look behind the magazine making curtain with a new blog called storyboard (here).
Wired is probably the perfect candidate for something like this because they seem to have a decent grasp of their mission and don’t feel the need to cut corners and/or try to bullshit their audience. I hope we really do get to see the entire process and for example, get a peek at the first draft of the story and see just exactly why it needs a ton of work like I always used hear from editors when one of those first drafts came in. Then we could watch as the CD and PE discuss approaches for the photography and hopefully see the raw unedited film from the shoot, unless of course they hire Dan Winters in which case you will only see the final images (ever). And, finally maybe we can listen in as editors stand around the designers computer trying to come up with a clever headlines and pull quotes while the managing editor is standing nearby checking their watch because everyone is waiting for a round to start.
Yes, this could be very entertaining for all of us.
4 Comments
Holy Shit! It’s a real mindblower that Wired would buy into this idea, but then again, it’s thinking like this that must be partially responsible for their success.
I think it’s good for photographers to have the option to peek into a magazine’s operation from time to time. I’m not saying they need to know the business inside and out – they probably shouldn’t be THAT interested unless they wanted to start one of their own or become a staffer.
But, as a magazine guy, myself, I make it a point to understand my photographers’ industry enough so that I can have an intelligent conversation with them about the craft and the business.
If nothing else, maybe this will shed some light on why we do what we do, ask for the things we ask for and why so many people have a stake in YOUR shoot.
Great find! Very interesting read, it will be interesting to see where it goes. Dan Winters would be the easy and predictable choice but maybe not the best.
Thanks for posting, Rob. We’re mirroring Storyboard over at the brand-new Society of Publication Designers site, SPD.org, on a blog called “The Process.” Lots still to come, so stay tuned.
Thank you for sharing.
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