Those three little gems are usually left out of editorial shoots to save money and time but I can tell from the few instances I’ve had all three on set, the change in the resulting pictures is profound.
Of course, great photographers are good at doing all of that (obsessing over the details in pre pro and on set) while taking pictures too but having those people in the process can make the images stonger… and keep the photographers sane.
In fact, if you’re not already paying close attention to those 3 facets of picture making you can improve your photography dramatically by doing so now.
DJ Stout at design collective Pentagram and of Texas Monthly fame tackles the venerable brand of L.L. Bean and uses casting, styling and props to effect a major face lift.
Read how he did it (here).