Check out this video of Paula Scher from Pentagram (here). I love when she talks about how ideas come to her very quickly and clients like to buy process so if the problem is solved in 1 second then they feel like they’re not getting their moneys worth. She explains “it’s done in a second, plus 34 years [of experience].”

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1 Comment

  1. Very few photos, but amazing type and wonderful discussion about the origin of design solutions. This was wonderful.

    Please continue to post links to designers and art directors describing their moments of creation.

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