“Many of Mr. Lois’s covers were controversial, not so say irreverent or deliberately provocative. The Liston cover cost the magazine $750,000 in dropped advertising. But they were immensely successful at drawing attention, on the newsstand especially.”
“What was remarkable then — and seems even more so now, when virtually every magazine cover is a thicket of text lines running behind or on top of one celebrity or another — is that the Lois covers were virtually textless.”
“When Mr. Lois learned that Esquire covers were conceived and assigned by an editorial committee, he likened the process to gang rape…”
Read the whole story at NYTimes.com (here).