The Daily Promo: Edgar Artiga

- - The Daily Edit





Edgar Artiga

Who printed it?
I worked with Rikki Webber at Modern Postcard. She’s really great to work with.

Who edited the images?
Jasmine DeFoore edited the images. She’s an amazing editor.  I’m so happy I was able to work with her on this project. She also edited and designed my print books and website.

Who designed it?
I designed the layout of the promo but ran the final design by Jasmine DeFoore to make sure she approved.

How many did you make?
I wanted to do a small run of 100. The reaction to the promo has been really positive so I’m thinking about doing another run.

How many times a year do you send out promos?
Ideally I’d like to send out 3 or 4 small runs a year to a select client list.

How did this promo idea develop?
I shot this as a personal project; I love the history and tradition of black college marching bands, and wanted to approach photographing and lighting them as I would an athlete. My goal was to make them look like superheroes showing the passion and energy of these young men and women. I’ve been thrilled with the feedback so far, I think people really connect with that energy I captured.

This Week In Photography Books: Jason Vaughn

by Jonathan Blaustein

Happy New Year, everyone!

Hope you’re shaking off the New Year’s hangover, and the post-Holiday/vacation blues. (Must. Turn. Off. Television.)

Sorry to have missed you the last couple of Fridays, but as it was Christmas and New Years, the magnanimous Rob Haggart gave this weary columnist a couple of weeks off. (Thanks, Rob.)

Believe it or not, given how many of my late-2015 columns complained of burnout, I’m actually feeling rather chipper.

Why, you ask?

Because I just got back from a family vacation in Playa del Carmen, Mexico, where my parents spend the Winter. You might recall that last time I went to the beach there, my wife and I almost drowned when the tide swept us out to sea.

(We made it, obviously.)

This trip was blissful. Exactly what anyone might ask of a Holiday. Great weather, food, drink and family togetherness. My kids jumped little waves in the Caribbean sea, and ate juicy pineapple chunks to quench their thirst.

It was such a “moment in time” that my Dad sobbed heavily as he dropped us off at the Cancun airport. (Dad, hope you’re not embarrassed by that tidbit.)

It was a rare spectacle, to see my father cry, but the message was clear: there can only be so many interludes in one’s life when all goes according to plan. When the love flows, the sun shines, the limes are fragrant, and all is right with the world.

As he is getting older now, the subtext was unmistakable.

You, our weekly readers, know well my penchant for philosophical digressions. I’ve never met one I didn’t like. So this one shouldn’t surprise you.

We are in 2016 now. Well into our futuristic 21st Century. With all our technology and know-how, still, across the planet, people suffer. War, famine, drought, these never seem to disappear.

Disease too.

When you’re healthy, and among your loved ones, it really is important to do your best to stay present. To savor your good fortune, even if you don’t feel like ruminating on the suffering of others.

Because you never know what tomorrow will bring.

I say this having just put down “hide,” a new-ish book by Jason Vaughn, published by Trema Förlag, and I’m guessing you’ll be in a similar mood, once we’re done here.

Apparently, Jason began a project a few years ago, looking at deer hunting stands in his home state of Wisconsin. He was interested in the tradition of hunting culture, and the way these structures are meant to be passed down from one generation to the next.

Suddenly, he found himself diagnosed with leukemia, at 32, with a 3 month old son at home. (And the project was put on pause.)

Holy Shit.

I learned this from the simple, clean text at the front of the book. While I often want to sort things out for myself, in this case, the context was spot on. It set the mood, and gave access to crucial elements in the artist’s life.

It also enhanced the gloom to come, with so much dreary winter light, and ramshackle shacks, page after page. There was also a shade of irony, as the structures are meant to last for generations, but they look so ridiculously rickety.

Normally, I’d get bored of a typology book that didn’t break stride, but the initial backstory left me stewing in pathos. Fathers, sons, daughters, and crying on the baking airport asphalt, because we all know our time is so limited.

I’m guessing Jason Vaughn is in remission, or he would have stated otherwise. (And likely wouldn’t have re-started the project.) I certainly hope he’s OK.

As to his book, I do think these pictures are strong, and the emanating vibe is striking. Especially as I get to show you the two images in which a deer stand sports a satellite dish.

It’s a good reminder that even as we cling to the past, and savor the present, the future is always up ahead.


Bottom Line: Poignant book about hunting structures

To Purchase “hide” Visit Photo-Eye
















The Art of the Personal Project: Dana Hursey

- - Personal Project

As a former Art Producer, I have always been drawn to personal projects. A personal project is the sole vision of the photographer and not an extension of an art director/photo editor or graphic designer. This column features the personal projects of photographers who use the database for their marketing with Yodelist. You can read their blog at

Today’s featured photographer is: Dana Hursey







14 Days in Great Britain

14 Days in Great Britain

14 Days in Great Britain

14 Days in Great Britain



14 Days in Great Britain


14 Days in Great Britain

How long have you been shooting?
I have been shooting since I was a teenager, but professionally 27 years.

Are you self-taught or photography school taught?
I attended Art Center College of Design and studied both Photography and Film (BFA Photography)

With this particular project, what was your inspiration to shoot it?
The 14 Days Project is the brainchild of David William Gibbons. It was meant to be a melding of film and photography coming together in a documentary format revealing the commonality and shared humanity of people regardless of age, ethnicity, locality, or economics. David had just completed the “14 Days in America” production when we met and the visuals revolved around a central location where the filming and still photography were taking place against a simple white seamless. In seeing the rough cuts of the “America” project I expressed my support to David about the project and its themes, and encouraged him to use me as a resource if I could be of any assistance moving forward. Almost immediately David started to prepare for the next production, 14 Days in Great Britain. Through several subsequent discussions it seemed like a natural fit for me to join the team. However rather than following the staid formula of photography on white I proposed “going out into the surrounding areas and photographing people in their environment. “

The project itself is a bit grueling and for me was emotionally draining. The concept is to traverse the entire country in 14 days. And that is exactly what we did. We started in the Isles’ of Northern Scotland and hit 14 cities, in 14 days (including Ireland) We would arrive on location and start setting up around 6 am. We would shoot all day (with a quick break for lunch as each individual found a moment) and wrap around 6 pm. We would then grab dinner and then drive (or in the case of Ireland – fly) to the next city. Get a few hours of sleep and then do it all again.
We started with a crew of about 24 (film & 2 still crews) but about half way through there was a group of 7 that walked off the production. (Drama!) The rest of the crew picked up the slack and we finished our tour in London. Personally I shot portraits of more than 600 people over the 14 days. This was a pivotal project in my career as it completely took me out of my comfort zone and pushed me beyond exhaustion. When I got back to the states I was convinced that I never wanted to do anything of that sort again. It took me nearly three months before I could truly sit down and look at the images objectively. And by the time 6 months had passed I could not wait to do it again! The people of Great Britain were SO generous. In requesting to photograph people spontaneously in the moment, out of over 600+ people my recollection is that less than 5 people said “No Thank You”! (AND they all signed model releases!!) I know it helped that we were part of “a Production” that had been publicized widely before our arrival, but still most were unaware of the project when we made our request.

How many years have you been shooting this project before you decided to present it?
So the whole project was shot in 14 days. We started showing it about 6 months later. The imagery appeared in the 90 minute documentary and it was also shown in exhibitions in both the US and UK.

How long do you spend on a personal project before deciding if it is working?
For me, if something is not working immediately I move on… Thankfully on this project I had objective voices weighing in. This was SO outside my wheelhouse I felt like I was not getting ANYTHING, but David and others on the crew were overwhelming voices of reason and encouraged me to just continue what I was doing.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
I am not sure I DO feel that it is different.. for me.. Anymore no matter what I shoot, if I am passionate about it, it somehow makes it into my portfolio.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
Not as a complete package.. more of “an image here, or an image there”

If so, has the work ever gone viral and possibly with great press?
Not Yet.

Have you printed your personal projects for your marketing to reach potential clients?
Yes, I do use personal work to connect with clients especially if they have reacted to it previously, while seeing it in my portfolio for instance.

The 14 Days Documentary Project is a collaboration of photography and film with the goal of unifying people through our commonality and shared humanity. Dana Hursey’s role in the project, Environmental Portrait Photographer, brought an additional layer to the “Great Britain” production, where he shot over 600 environmental portraits over 14 days.


Dana Hursey is an award winning Los Angeles based Commercial Advertising Photographer and Southern California Native. Having graduated from Art Center College of Design, Dana’s broad-based knowledge has offered him the opportunity to shoot for a wide range of clients. Be it lifestyle, still life, or quirky conceptual images, he is able to imbue a sense of vibrancy, cleanliness, and humor. His work has been exhibited both here and abroad and his years of experience have afforded him the privilege of serving on boards of several organizations. Dana also recently completed a compilation cookbook featuring portraits and recipes from35 of L.A.’s top chefs. You can find more of Dana’s work at

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies she decided to be a consultant in 1999.  She has a new Twitter feed with helpful marketing information in the belief that marketing should be brand driven and not by specialty.  Follow her on twitter at SuzanneSease.

George Lange: Artist in Residence at Instagram

- - Social Media

by T. Brittain Stone

Instagram is a “thing” now apparently, and I like to examine the weird ways that it has shaped the careers of professional photographers and the people who hire them. So when a photographer from the 90’s heyday called me and related that he was working for Instagram’s in-house agency, I had to listen.

In the 90’s and early aughts, George Lange was a credit that you would come across with an almost alarming regularity. With a regular staple of magazines (EW, Fortune, Teen People, all the Condé titles) who hired him to shoot covers and big portfolios, George had a foot in editorial, a foot in Hollywood and yet another foot in advertising. While he was constantly on the prowl for the latest gear and welcomed new technology, nothing quite prepared him for the sweeping changes in the industry and how they would alter his career.

So he made a few life altering choices. He ditched New York and LA for Boulder Colorado, got married, embraced digital photography with gusto (he never liked film!) and worked on collaborations that might have seemed borderline insane (He’s Glenn Beck’s favorite photographer!). An incurable optimist, George’s mantra “the Work leads to the Work” carried him through some moments and eventually lead him into the offices of Instagram, where they basically made up a job for him… but not necessarily as a photographer.

As he is quick to note, his views of and passion for the Instagram platform are his own thoughts and not necessarily those of the billion dollar Facebook acquisition­­ which is why they are all the more interesting.

T. Brittain Stone: What your official title?

George Lange: My official title is Artist in Residence with Creative Shop at Instagram. It’s a position that they created for me. We’re trying to figure it out, and it seems to be continually evolving.

TBS: What does Creative shop do and who are their clients? And how do they pursue those clients?

GL: Creative Shop is the top creative group involved in paid campaigns at Facebook and Instagram. So when a brand buys a paid campaign as opposed to (doing their own) organic campaign, they get access to Creative Shop to figure out how best to tell stories on these platforms.

TBS: Are you pitching these clients?

GL: They already have great sales people. I’m in a place where I can think about how the creative will best communicate the story of a brand. That’s my niche. My piece of it is talking about the mushy emotional stuff.

TBS: What’s the origin story of this relationship. Was it a series of happy coincidences?

GL: I did a book almost 2 years ago called T he Unforgettable Photograph. It’s written for everyday photographers, not for brands. Instagram likes it… and they buy 500 copies. They gave it out at Cannes, Lyon last year. They called, and said, “the reason we’re giving (the book) out is because, what you talk about in this book, we’re trying to communicate with brands. What makes you special? What makes you unique? How do you tell the stories that you may not think communicate who you are? On our platform, those are the exact stories that you need to tell.”

They set up a meeting in New York. His assistant didn’t realize I didn’t live in New York. But the opportunity to meet Mark (head of Creative Shop) who I’d heard a lot about was enough to plan a trip there.

The first question he asked me is what are you in New York for? Generally, when you’re a freelance photographer, and you’re out of town you say, “Oh I’m in town for this meeting and that meeting. I didn’t say any of that. I said, “I flew in to see you. I wanted to meet you. Meeting you is important to me. … And we go into this meeting, and he just fries my sockets.

He says, “I’m not into talking about ideas, I’m into making stuff.” He’s really into dreaming big, and he fires up his team to do that. And he lives that life. The message: “How amazing can we be every day? “

I have this meeting with him and he said we’re definitely going to work together, and I go down to the street on Broadway, and I just look up at the sky, and I think my career has been based on three things: talent, confidence, and how big you can dream. I’ve had a great career, but I realized at that moment I hadn’t dreamt big enough.

TBS: So they’re interested in you as almost a “philosopher/ambassador”

GL: My wife calls it the “inspirator” and I love that. That’s not what they call me, but that’s what the position is. What I’m trying to do is the discovery work with brands. Rather than saying, “This is what GE did, and this is what Hermès did with their great (Instagram) feeds, I would rather go into the meeting after doing my research and say “these are stories that are happening at your company everyday that I think are really powerful.’ We’re not showing scraps of other campaigns, we’re showing them their DNA and what makes them different, special. I believe that everyone wakes up craving connection… And if you appreciate that these are human beings trying to be amazing every day, then a whole other thing happens.

TBS: You believe now for brands now that this space (Instagram) is totally necessary. They need to be able to do this and do it well.

GL: Instagram is largest photography platform in the history of Man. Period. There are millions of people sharing photographs on Instagram and growing. So forget about trying to game the system (to get followers). How do you find meaning and communicate in that place?

Firstly, it’s one picture at a time. Secondly, it’s a very intimate medium and you should feel like you are talking to your best friend. They are not screaming, they are not trying to talk to a stadium full of people. It’s one­on­one. And it’s a way of communicating that’s really powerful if you understand it, and if you use it like that.

TBS: And now you have to “think square”.

GL: It’s awesome. I love shooting squares now.

TBS: What are some of the visual cues that make pictures successful?

GL: I don’t talk about visual things that much. I talk about sensory things a lot. I believe that you should use all your senses when you’re taking a picture. I want to see how you are living your life differently, and I’m inspired by that, and that’s what I think Instagram’s about.

TBS: You’ve had a storied career, but you mentioned that things were getting scarce. You saw the landscape was changing. At what point did you say “ I need to shift gears”?

GL: No one comes to your door and says, “Hey, by the way the gig’s up, everythings about to change.” Those of us who had been successful working in a certain way were like ”But but but, this has been really good. I’m going to retire in ten years, can you just like hold on for ten years? That’d be awesome! This was supposed to last,” and it’d be great. But that’s not the way the world works. You don’t have any choice but to embrace change… and you stick to your guns, and you believe in who you are, and when things turn the corner and opportunities arise, it’s just exciting.

I’m not nostalgic about anything Certainly not film, and certainly not media. I was born a digital photographer. I had to do all these years shooting film, and I hated film. Everything about it. I hated the way I couldn’t get it to exactly look like what I wanted it to look like. I hated trying to light the whites on a white cyc for an ad shoot. I hated going through airport security. Film was a big pain in my ass. And then digital came out, and I was like, finally! I like things evolving. Life would be so boring if we were doing the same thing all the time.

TBS: Tell me a little about a campaign you’ve worked on with Creative Shop.

GL: I worked with Jon Iwata on the annual reports for IBM in the 90s. Jon is a legend at IBM and in the design world… and I loved working with him then.

I hadn’t spoken to Jon in about 15 years, and he now has about 4000 people reporting to him. He’s the VP in charge of advertising, social, corporate messaging, branding, the whole thing. I called him, and mentioned that I have this gig with Instagram, and he said “come see me right away.” He gave me an hour at the first meeting and then we had lunch for 2 hours up in Armonk at their corporate headquarters. As a photographer you don’t get meetings like that. But Jon always loved my work and loved the way that I appreciated what IBM did. He was a fan, and it was mutual, and he said, “let’s start working again.”

I ran the very first creative meeting with Creative Shop and IBM; it was this interesting role where I was on both sides. Generally, you’re hired by an agency, and they say here’s the creative and you hand in your work, you wash your hands and walk away. I was involved at the earliest stages of coming up with ideas fort the IBM paid campaign on Instagram. I shot it, and then was at the meetings where the work was presented.

I had this idea to do discovery at the IBM research facilities. Honestly, if you look at the places in the world that are doing the most for mankind, IBM is way up there. They’re making our lives last longer, they’re making our brains work so much more efficiently and better. They’re just super smart people that are given this privilege to work and think really big for long periods of time working on big problems. It was amazing to meet them and to start exploring how to tell their stories visually and on Instagram in particular.

It’s a completely different sensibility, and it’s something that’s relatively untapped. Most brands have not really gotten into sharing what I would say is the “good stuff.”

IBM has 400,000 of those people. If you just tap into the story that’s there and really appreciate it, it’s better than anything you can make up and more powerful.

TBS: It’s almost like you assigned yourself to shoot the campaign.

Derek Scott and Spencer Mandell at Creative Shop took the discovery work I had done and came up with a campaign that involved projections. They hired an illustrator who does really graphic work, and they had him build the illustrations in layers so when we projected on the subjects we were actually playing with the layers and moving them around so we could control everything. When people saw it, they thought it was done in post, but it was all done in camera. It’s a totally different vibe, with really minimal retouching. I think we were able to highlight some of these researchers in a more soulful way than they have been seen before.

TBS: When you speak to photographers, how do you suggest they integrate Instagram into their careers?

GL: I’m just a couple of months into this; so I’m figuring it out too, but the opportunity that I see is that all brands need to be communicating on Instagram. It’s a powerful opportunity for great photography and really smart people to tell really good stories that have gotten lost before this platform existed. Where it’s going is that really good photography and really smart people telling really good stories are going to be required.

Many brands right now think that creating content on Instagram is the way that kids in high school are creating content, which is just going out with a phone and snapping.. hiring the interns because they grew up in “social”. At Creative Shop, they’re really encouraging their clients to spend the money on great photography, high production values, and well considered campaigns – which is great news for both image makers and story tellers.   IG feed: @george.lange


Images from a set I built at Cannes Lions 2015 for Instagram Marketing


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This white set (inspired by the great Martin Margiela stores) was for Instagram at AdWeek in NewYork 2015

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02_Meena Harris_215

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04_Mark Pollard_722


Ice bucket Challenge redux





Projection images from the paid IBM campaign on Instagram.

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The Daily Edit: Richard Johnson Ice Huts / Modern Farmer

- - The Daily Edit


Ice Hut # 504a, Shields, Blackstrap Lake, Saskatchewan, 2011 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Hut # 504a, Shields, Blackstrap Lake, Saskatchewan, 2011


Ice Hut # 722, Dragon Lake, Quesnel, British Columbia, 2015 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Hut # 722, Dragon Lake, Quesnel, British Columbia, 2015


Ice Village # 35, Georgina, Lake Simcoe, Ontario, 2012 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Village # 35, Georgina, Lake Simcoe, Ontario, 2012


Ice Village # 60, L'Anse Saint-Jean, Saguenay River, Quebec, 2014 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Village # 60, L’Anse Saint-Jean, Saguenay River, Quebec, 2014


Ice Village # 68, Rimouski, Fleuve Saint-Laurent, Quebec, 2015 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Village # 68, Rimouski, Fleuve Saint-Laurent, Quebec, 2015


Ice Village # 96, Oyster Pond, Atlantic Ocean, Nova Scotia, 2015 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Village # 96, Oyster Pond, Atlantic Ocean, Nova Scotia, 2015



Ice Hut # 786e, Point-a-la-Garde, Chaleur Bay, Quebec 2015 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Hut # 786e, Point-a-la-Garde, Chaleur Bay, Quebec 2015


Ice Hut # 594e, McLeods, Chaleur Bay, New Brunswick, 2012 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Hut # 594e, McLeods, Chaleur Bay, New Brunswick, 2012


Ice Hut # 661e, Point-de-Chene, Shediac, New Brunswick, 2014 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Hut # 661e, Point-de-Chene, Shediac, New Brunswick, 2014


Ice Hut # 665f, Deer Lake, Newfoundland, 2014 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Hut # 665f, Deer Lake, Newfoundland, 2014


Ice Hut # 675a, Buckwheat Corner, Bras d'Or Lake, Cape Bretton, Nova Scotia, 2014- From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Hut # 675a, Buckwheat Corner, Bras d’Or Lake, Cape Bretton, Nova Scotia, 2014


Ice Hut # 704f, La Baie Des Ha! Ha!, Saguenay River, Quebec, 2014 - From the Series "Ice Huts" by Richard Johnson © 2007-2016 Richard Johnson Photography Inc,, 416-755-7742

Ice Hut # 704f, La Baie Des Ha! Ha!, Saguenay River, Quebec, 2014


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Modern Farmer

Creative Director: Maxine Davidowitz
Photography Director: Lila Garnett
Photographer: Richard Johnson/Ice Huts

How long has it taken you to go from coast to coast in Canada for this body of work, and do you add to it each year?

I knew there was a story to be told in 1991 when I was first introduced to the ice fishing community on Lake Timiskaming, bordering Ontario and Quebec. The idea percolated for many years and in winter 2006-2007 I decided to get out and investigate further. The logical starting point was just north of my home in Toronto, Lake Simcoe. It was an overcast, snowy day and there were many huts out on the newly formed ice. I set up my tripod and began to capture elevational views and 3/4 views, basically circling each hut from the same height in a style known as typological study, common  to my earlier bodies of work, Water Towers and Garbage Bins of Wassaga Beach. I returned several more times during different weather conditions and it became clear that overcast, snowy light was the best fit to describe the isolation within a square format. The following year I was in Prince Edward Island in February for an architectural interior shoot and I noticed an ice fishing village across the bay from my hotel. Surprised and delighted, I wondered if it was popular in every province, and that is when the coast to coast narrative began. I would need to travel to 10 provinces and search for locations while holding onto the overcast, snowy aesthetic for consistency. This would take years, as I was to discover. Out of 52 weeks, there are only 3 weeks of possible shooting in many locations given my restrictions for continuity. In 2010, I began to incorporate the landscape into large format panoramas talking about community and place. This series is entitled Ice Villages. It seems that every year I peel away another layer about the culture, the people, the regional architectural requirements that make ice fishing a quirky yet popular winter phenomenon.

I know you are an architectural photographer, what drew you to the ice huts and do you shoot interiors?
For me, an ice fishing hut is the most fundamental expression of architecture. It is designed and built by the owner. It is transportable. It is shelter with a hole in the floor serving a common purpose. Yet with a similar list of design criteria each one is uniquely different; a testament to the owner’s personality. I shoot the interiors when possible, but it is more difficult than you would imagine.

How do you deal with the obstacle of limited space for the interiors?
The limited space can be handled with wide angle lenses, however, my square format framing (from the exteriors) has challenges inside. I always try to include the augured hole(s) in the floor but sometimes they get cropped out. And then there is the issue of the fishermen inside, toasty and warm. These aren’t portraits and I would rather the huts be empty.

Is it difficult to be invited in for an interior? ( I’d imagine you’re happy to step into a 90 degree tiny room for a spell )
Actually going inside a heated hut is not ideal when you are bundled up and on the move. Its like a jogger at a red light: they don’t rest, but actually keep jogging on the spot. As well, the equipment doesn’t like the extremes of cold to hot and back again. Lots of sensitive electronics and optics that get condensation then frosty can lead to issues you don’t want to deal with. And of course there is  no polite way to turn down a drink, which can easily move on to several. When I find an area with a good number of huts and the weather is overcast and snowy, I try to get as much done outside as possible. The next day might be sunny and then you’ve missed those opportunities. As the focus of this body of work is an architectural study, I am less interested in portraits and having people in the shots, especially the interiors. Also, the extreme wide angle lenses can stretch people at the edge of the frame in unflattering ways.

How long do you spend in one location? Do you have a snowmobile to get around?
The amount of time varies depending on the number of huts and the weather. I prefer to drive to locations for several reasons, the most important being the discovery of gems along the way. I also can carry my full kit of gear: lenses, a sled, additional boots and other bulky items. When flying everything has to be stripped down to regulation size and weight which results in compromise. I do fly to locations west. However, my starting point in Toronto allows me to drive to locations east. I’ve driven to Newfoundland twice which is 36 hours and includes an overnight ferry cutting through 6′ of ocean ice with lots of white out conditions along the way. A snowmobile would be helpful for some situations but hauling it around all the time would make me less agile and unable to navigate the backroads which often lead to wonderful surprises. So I walk a lot. Snowshoes and a sled with my gear pulled behind. Once I spot a location I will study the huts with binoculars to see if they are worthy of the possible hour long walk to get out. I  keep to daylight hours, which in winter ends at 4:30pm. After that its easy to lose your orientation and find your way back off the ice, especially if the weather turns. Even the wind can reduce visibility with blowing snow, which, ironically, is what I search for. Google is not a reliable back up as cell service is often non existent or spotty.

Do you have a favorite hut or village that you’ve photographed?
I have many favorites but one that comes to mind is Ice Hut # 556, Ghost Lake, Alberta. The rocky mountains are in the background and the hut is like a log cabin, hand hewn timbers with a little smoke stack. Quintessential Canadian.

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Aside from retouching yellow snow, do you do any additional work on the images?

When conditions are ideal you are 85% there: light snow, soft (distant) background, bright colours. Because I shoot digital, there are a million ways to process the files from the source data a raw camera file gives you. Grey and white and snow are very tricky to render what the eye sees. I tweak the saturation and contrast a bit, all part of the processing options. Remember Ansel Adams would play with processing temperatures to achieve greater detail in the shadows. Same principles apply: its about rendering a scene to what you experience in the moment, beyond what a basic average metered exposure will achieve. A fresh snowfall always covers up the often gritty surroundings of a clear day.

How much equipment do you bring along and it’s there any techniques you have for protecting gear from the elements and keeping your hands warm? 
Those little hand warmer pouches in mittens are the only way to last any length of time. Fiddling with large format lenses, shutter releases, focusing knobs all require bare fingers for articulation. popping them back into a warm mitten brings frozen digits back to life. Otherwise, layered clothing. Walking distance in thick snow pulling a sled works up a sweat even at – 20 (celcius). Keeping all the heavy items on a sled allows you to be mobile and lighter than if you had a back pack, which would be unsafe in certain ice conditions. Its all about spreading the weight around.


The Daily Promo: Callie Lipkin

- - The Daily Promo

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Callie Lipkin Photography

Who printed it?
Modern Postcard printed the postcard

Who designed it?
Kerri Abrams was the designer.

Who edited the images?
My producer, Trevor Power, and myself.

How many did you make?
A little over 500.

How many times a year do you send out promos?
Vault magazines about twice a year, postcards closer to every 6 weeks.

How did this project come about?
The #dadtime project actually started a couple of years ago more specifically as a hipster dads project, inspired partly by my surroundings and by my new role as a parent. The first image I made was the beach dad with the mermaid tail – it was an incredibly lo-fi production shot near my parent’s house in Minnesota, and is still one of my favorites within the more stylized genre of imagery from the series. From there we photographed a couple more pieces for the series and then I took a break from it. During that break, I shot an entire series on parenting in general with more of a documentary approach.

What inspired you to start this series?
Part of this project is truly inspired by my own husband and his role as primary caregiver for our two young sons.  When I finally shot him for the series, I decided to take him to the grocery store, where he ends up several times a week doing all our shopping with the boys. The cover of the dad time promo and one of the inside spreads resulted from that shoot along with a handful of outtakes that I love. My youngest son cried the entire time for me to pick him up and the two of them threw goldfish on the floor – all of which could not have been more true to life.

Another image in the magazine features a dad with his baby sleeping on the couch together, with his older daughter waking him up. This was inspired by an iPhone image I shot of my husband in his pajamas looking exhausted with the kids sitting on top of him. Most of the more documentary moments I capture have also happened to me. One of the more recent images, for example, is of a dad juggling two toddlers at his desk – something I often do with my 2- and 4-year-olds when I’m in my home office if they are missing me during the day. As much as the project is inspiration from dads themselves, I consider many of the scenes to be self-portraiture with the dads playing me.

Are you planning to expand this body of work?
I started focusing primarily on the #dadtime project again this spring and have photographed probably a dozen or so different dads since then, with a lot more planned for 2016.



Photographers, Reps Push Back on Time Inc Contract’s Rights Grab

- - Working

Photographers who have not returned a signed contract have continued to receive automated emails with the contract; one photographer has received it twice, another five times. But so far, many are ignoring it, or waiting to see if Time is willing to negotiate fairer terms. “I believe that any photographer who would consider accepting these terms must have little understanding of this industry and will surely regret it later on in their career,” says photographer Henry Leutwyler. “Hopefully, photographers will stick together and not only think for themselves but for each other and most importantly for the budding photographers of tomorrow. If the contract does indeed go through, it might be a good time to consider ditching the party and going fishing.”

Source: PDN Pulse

Experts Weigh In on Jeff Koons Copyright Infringement Lawsuit

- - Working

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“It’s a work in which Koons fully appropriated his source, Sherrie Levine–style,” Harrison added. “So in this instance, the case for Koons having transformed the original would have to rely almost entirely on the status of Koons’ work as art. From an aesthetic point of view, it’s difficult not to see this as pure pilfering, in line with much postmodernist appropriation at the time.”

Source: Experts Weigh In on Jeff Koons Copyright Infringement Lawsuit

The Daily Edit – New York Magazine: Dina Litovsky

- - The Daily Edit





New York Magazine

Director of Photography: Jody Quan
Editor for Ladies who Gala:  Roxanne Behr
Editor for Gayle King:  Marvin Orellana
Photographer: Dina Litovsky

Heidi: How do you make yourself “invisible?” and when the subjects start to notice the camera, how do you deflect/deal or overcome this?

Dina: It’s impossible to make yourself invisible when working with flash in low-lit environment. The hardest thing is to avoid the subjects posing for the camera, since everyone assumes that’s the shot the photographer is looking for. One way to avoid is it wait on the side when other photographers gather take their shots – once they are done people tend to instantaneously relax and take off the game face – that’s when I snap a few images. Another way is to move in very quickly before the person realizes they are the subjects of the image,  that works when they are distracted by being on the phone/talking with someone. It’s easier to shoot subjects in a crowd, people don’t think that I’m singling them out and just ignore the camera. The hardest image is of a person alone in their own space – I either need to be super fast or let them pose first for the camera and then once they think the shoot is done take one more photo.

Did you have an assistant and how much gear do you typically bring?

Usually I have an assistant to help me with the off-camera flash. That allows me to direct the light from many directions and it’s especially useful in large spaces when shooting crowds. Held in the right way, the flash isolates the subjects that I’m interested in while still preserving the ambiance of the space. I bring just minimal amount of gear – one lens, on camera transmitter and a flash.

What did you wear?

I always wear all black and most importantly, very comfortable boots.

What type of direction did you get from the magazine?

The editors wanted to feel the exclusivity and the decadence of the scene and of course see a lot of celebrities, but other than I had a lot of freedom to experiment. I was sending in the images after every few days to make sure that the story was on the right track. There were some adjustments done but we were on the same page from the beginning, which was great.

This event has a unique subculture, what elements were you trying to show without being ostentatious or was this the point?

In part the focus was on photographing the over-the-top jewels and the clothes, they were a big visual part of what was happening. But I was also interested in the interactions between the guests and their mannerisms.

NYMag Gayle King

NYMag Gayle King1



Gayle King Story

How hard was it to keep up with Gayle?

The hardest thing was waking up at 3am to make it Gayle’s place by 4:30 am. I am definitely not used to that so it wasn’t easy to get into work mode right away.  Gayle goes into hair and makeup at every morning at 5am at CBS and doesn’t rest until 11pm in the evening. I found her energy contagious so other than that first hour in the morning the shoot was both challenging and invigorating.

Since you parallel her, what tricks to you have to stay engaged and working the entire time?

Most importantly I make sure to get a good night’s sleep, I need at least 7 hours a day to feel fully functional so with Gayle I was in bed by 9pm. I start out with an espresso but that’s all I need to get going, once I start shooting the adrenaline keeps me awake and alert so I can shoot all day without feeling tired.

The Daily Promo – Tara Donne

- - The Daily Promo

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Tara Donne

Who printed it?
This booklet was printed by J.S. McCarthy Printers.

Who designed it?
My studio manager and I designed it but we also got some key feedback from my studio mate Warren Corbitt of Primary & Co.

Who edited the images?
I edited the images with the help of my studio manager.

How many did you make?
We printed 750 and I sent out about 675, keeping the rest for leave-behinds.

How many times a year do you send out promos?
Two print promos per year seems to be my sweet spot lately. I always want to make sure there’s enough super fresh work to share and creating that work obviously takes time. So does the editing and design process too!

Did you shoot images specifically for this promo?
This promo featured a lot of work that was shot specifically for it and none of it had been seen before. We started the layout with FPO images, some brand new and some that were much older, to begin to create a sense of place, style, palette, and season. Some of the newer images that made the final edit were ones that I shot while on vacation in Iceland this summer and a couple came from editorial assignments. The majority of the images were captured on two different test shoots that I produced with this piece specifically in mind.

This Week In Photography Books: Todd R. Forsgren

by Jonathan Blaustein

Have you ever heard of Conor McGregor?

Yes? No? (If not, he’s an Irish fighter, currently taking the MMA world by storm.)

I’m not much of an MMA fan, myself. But I started watching the occasional match a couple of years ago, when I was training in Kung Fu, and became tangentially aware of a few of the big players in the sport.

McGregor had a huge fight this past weekend: a title challenge against a Brazilian named Jose Aldo. Mr. Aldo, the champion, was undefeated for a decade, and a tough mother-f-cker, by all accounts.

People spend $100 to watch these fights on Pay-per-View. They’re events and spectacles, as much as physical battles. Fans shell out for the entertainment and expect good value in return.

Apparently, Conor McGregor likes to talk a lot of sh-t. So many fighters do, but he always backs it up, which only increases the vehemence of his fan base.

This time, his words proved prophetic. I didn’t see the fight, of course, because no way am I dropping a hundred bucks on such a thing. Not when I need to buy my son a new ski jacket since he lost his old one last Spring.

But I didn’t need to see it. No one did. Because the fight was over as soon as it started. According to media accounts, Jose Aldo came out and threw a punch, which McGregor deflected. The Irishman countered with a straight punch of his own, to Aldo’s jaw, that knocked the champion out directly.

13 seconds.

That’s all people got for their $100. Was it worth it? I have no idea.

But it got me thinking about what Jose Aldo must have felt like. He trained months for this bout. A decorated champion, cultured in the art of both attack and defense. He was likely just getting ready to get ready. Moving his body cursorily, adrenaline flowing, knowing he had a good long battle in front of him.


He’s lying on his back, staring at the little birdies circling his head.

“What just happened,” he would have thought, in Portuguese.
“Onde estou?”
“How could my life be changed, that radically, in just a few seconds?”

It’s an interesting question. Like the people watching the Boston Marathon a few years ago. One moment, life exists as expected, and then, two seconds later, it’s different forever.

The limbo, the not knowing, must be the worst part. Disoriented, distressed, wondering if things will ever be the same again?

You know who else felt like that? The little birdies I just finished looking at as I perused “Ornithological Photographs,” an excellent new book by Todd R. Forsgren, recently published by Daylight. (Good thing he uses that R. I’m sure we’d otherwise confuse him with the other Todd Forsgren.)

This is a book that does what I’m always asking: it shows us things we’ve never seen before. Sure, we all see birds every day, and I can spot a raven just by looking out my window for 8 seconds. (Yes, I counted.) But this is something new.

Mr. Forsgren, who comes by his interest in ornithology honestly, having been steeped in its mystery by his parents, has photographed countess birds who’ve just been caught in a net.

Flash. Bang.

You’re a Blue-Winged warbler, minding your own business. You’re thinking about food, because you always think about food. Mmmm, wouldn’t a little inchworm be delicious right about now? Or a lady-bug? That’s right, I love me some lady-bug.


You’re caught in a net. Your wings are trapped. You have absolutely no idea what’s going on, and unlike Jose Aldo, you don’t speak Portuguese. In what code does your brain express its massive fear?

I have no idea.

But this book allows us to read into those eyes. To wonder, how might a little bird react to such a drastic change in circumstances?

Apparently, the artist accompanied ornithologists in the field, and then set up a makeshift studio each time, to capture the image while the birds were being temporarily studied. My first thought, before reading any text, was that he’d trapped and killed these guys to get the photographs.

Awful, I know, but that was just an initial impression. The truth makes much more sense. These are glimpses of temporary interactions, and the birds were released unharmed. (But perhaps with trackers in them?)

The book is definitely one-note, as the typological aspect is not really broken up. It might have been more dynamic if they’d come up with a way of balancing the aesthetic consistency. But I’m splitting hairs.

This is a fascinating group of pictures, and definitely one that gives us something fresh. It adds to the overall body of knowledge we develop when we look at photography. (And art, by extension.) We, the photography lovers, are not so different from fight fans, or bird freaks.

We like to look.

Bottom Line: Badass bird book. Enough said.

To Purchase “Ornithological Photographs” Visit Photo-Eye
















The Art of the Personal Project: Mark Rogers

- - Personal Project, Working

As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at Projects are discovered online and submissions are not accepted.

Today’s featured photographer is: Mark Rogers








How long have you been shooting?
I picked up my first camera when I was 9. It was a Kodak x15 Instamatic with one of those cube flashbulbs. The first image I ever remember taking was of our black cat sitting in a bed of red azalea bushes. I think the pet photography thing was predestined.

Are you self-taught or photography school taught?
Self taught. Both my dad and his dad were into photography and passed it on down to me. My grandfather was a newspaper reporter who shot his own stuff and my dad picked up the bug from him. I remember an image my dad took at a beach of a sandpiper running in the surf and thinking: “I want to be able to do that, too.” (see, animals again)
After that I did the classic shooting-for-a-high-school-year-book thing and always had a camera around but it stayed a hobby for a long, long time.

When I moved to San Francisco in the 90s I started volunteering at the San Francisco city animal shelter and began bringing my camera.  Folks at the shelter started telling me the images were a lot different than the ones they were used to seeing of the animals there and that’s what inspired me to eventually leave my corporate job and spend my work day on the ground with dogs and cats instead of in a cubicle.

With this particular project, what was your inspiration to shoot it?
My career as a professional photographer had its roots in volunteerism and giving back and I continued doing pro bono work with animal welfare groups after I started shooting professionally 10 years ago. VET SOS (Veterinary Street Outreach Services) was one of the  early ones. I knew immediately I’d found something special. When you go to one of those clinics and see firsthand  the special bond between the homeless clients and their animals it’s a life changer. I knew it pretty much couldn’t not be a project after my second clinic. I photographed a young woman with her puppy while he got his first veterinary exam. Six months later I got an email from her out of the blue and she said she’d seen the photos online and sent one of her and the puppy to her parents. It was the first time they’d communicated in over a year but started them talking again. She moved back home a month later and was still there with her dog getting her life back in order.  That blew me away.

How many years have you been shooting this project before you decided to present it?
Truth be told it’s been presented in bits and pieces the entire time. VET SOS has used a number of images over the years to help with fundraising and shots have appeared in a book on the human-animal bond as well as an exhibit in LA on pets of the homeless. I decided about 6 months ago to make it part of my project portfolio on my new website and it finally saw the light of day a few weeks ago when that site finally rolled out.

How long do you spend on a personal project before deciding if it is working?
I tend to have a hard time letting go of something once I start it so I’ll do my best to either make it work or see if there’s a way to use anything I’ve already shot on something else in the future. I find that if I stop working on something for a bit and go back to it another angle or approach becomes clear.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
With the personal work I feel like I can stretch a bit more and worry less about specific outcomes. Portfolio and advertising jobs shoots are very planned out. They’re produced and lot more controlled. Granted, any shoot involving animals has an element of unpredictability but the VET SOS clinics are essentially veterinary MASH units set up in the middle of a street. There’s dozens of people and animals and no room for much equipment. It’s generally just me and my camera trying to stay out of the way and catch the moments so there’s not really time to plan it and do special set ups. It’s a lot more freeing but also tougher to get images you really want because of nasty light conditions or people walking in front of you at the perfect moment. I don’t know for sure if any given shot is going to work until afterwards but I also think that lack of control over all the external factors helps me focus a bit more. I don’t want to make it sound like combat photography but the element of risk of not being able to get a shot seems to make for a better shot.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
I post quite a bit on Facebook, Instagram and Twitter. VET SOS actually posts the images on their facebook page and a lot of the clients are on facebook and have email.  That was something that really surprised me.

If so, has the work ever gone viral and possibly with great press?
Not quite viral yet but there’s more and more broad interest in tackling the homeless issue in the US and with a program like VET SOS where you have that plus the amazing bond between the homeless and their animals it’s something I hope the press and public takes more interest in.

Have you printed your personal projects for your marketing to reach potential clients?
My first book, was just published in October and many of the images in it were from personal projects I’ve done over the years. I’ve started sending that out as a piece to past and potential clients and have some other promos in the works for next year.

Artist Statement
VET SOS (Veterinary Street Outreach Services) provides veterinary care to the companion animals of homeless San Franciscans through monthly mobile clinics. The relationships between these animals and their human guardians are some of the most profound examples of the human-animal bond I’ve ever seen and I’ve been continually drawn to them as subjects since I began volunteering with VET SOS in 2007.


Mark Rogers is a San Francisco–based pet photographer known for his ability to draw out the personalities and emotions of his animal and human subjects and the special bond they share. His eye-catching, often humorous images of dogs, cats, and other critters appear regularly in national advertising campaigns and print publications. Mark’s first book, Thanks for Picking Up My Poop: Everyday Gratitude From Dogs was recently published by Ulysses Press.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

Pricing and Negotiating: Native Advertising for Major Lifestyle Magazine

Alex Rudinski, Wonderful Machine

Shoot Concept: Fashion portraits of two models in an urban setting

Licensing: Native Advertising use of six images in perpetuity

Location: Exterior locations throughout Manhattan

Shoot Days: 2

Photographer: Fashion and beauty photographer based in New York

Agency: Regional lifestyle magazine

Client: National hair care brand

Budget: $8000.00

Licensing: As many struggle to find new streams of revenue and monetize consumers accustomed to getting their content for free, we’ve been receiving more and more requests from photographers working on advertorial or native advertising projects. Many media companies have taken on the challenge, with varying degrees of success. Much derided and often ignored, advertorials and native content are hard to pull off right. Some are overlooked completely, some annoy consumers, but the absolute best provide useful content that promotes the associated brand subtly and contextually, leaving a positive brand impression.

We were approached by a fashion and beauty photographer to help draft an estimate after she was contacted by a major lifestyle magazine based in the New York City area. The magazine was working with a national hair care brand, and was looking to produce some photos of professional talent styled with their client’s products for use on the magazine’s website as a web-only advertorial. The photos would show the fully-styled models in urban street scenes alongside videos explaining how to achieve the styles the models were showcasing with the brand’s products. Apart from being hosted on the magazine’s primary website, the photos and videos (shot by a separate crew) would also be featured on a fashion-centric blog owned by the magazine as well as a microsite that would host all the content indefinitely.

Because of the nature of this use, it might seem it doesn’t fit cleanly within the normal terms we use to describe licensing (which are Advertising, Collateral, Editorial and Publicity). However, we consider the use to be more along the lines of what we might normally call advertising use, due to the value the client is getting from the images, and the final use of those images, being similar. Of course, the client views this as a more editorial use, and wants to pay accordingly. Beyond the client’s ecpectations, due to the limited distribution (the magazine and its websites only) and the one-and-done nature of the project, we can’t charge as much as we might for what we typically call advertising use.

While this modern use of native advertising is still fairly new, the advertorial has been around for a while – think of all the “Special Advertising Sections” you’ve seen in magazines. As such, some of the tools we consult when calculating licensing fees do contain a print advertorial option. Unfortunately, it doesn’t quite hit the mark in this case. Fotoquote, which includes a print advertorial option only, calculated $687 per image per year, while Getty Images quoted $2,230 for the same. Blinkbid’s Bid Consultant (which doesn’t really have enough options to appropriatly price this scenario) came in at $3,600 on the low end, and Corbis arrived at $1,080 for print advertorial use. Searching for web advertising use, Fotoquote gave me $671, Getty (which calls Web Advertising “Digital Advertisement”) returned $1,205, Corbis provided a range of $305 to $763 and Blinkbid offered information of the same accuracy as earlier.

As you can see, these numbers are all over the place, without a clear consensus. You might land on $1,000 for the first image for one year, which would be a sensible place to start. But perhaps the most salient consideration for this job was the client’s specific budget. The photographer was eager to get the job, and inclined to try and work within their parameters. As hard as we might work to divine the “objective” value of the image, if the client isn’t willing to pay that amount, we won’t get very far.

Client Provisions: The magazine had picked out the six locations, hired the talent, arranged transportation and designed the looks. The brand provided their own stylist, well versed in using only the brand’s products to achieve a variety of looks. Lighting was naturalistic, requiring minimal gear, and the on-the-move nature of the shoot prohibited much catering or wardrobe. The photographer, stylists, client and talent would drive around New York in a Sprinter, jumping from location to location. Overall, the magazine would be providing a lot of what photographers are normally asked to provide and what we normally include. This helped us keep our costs down, and also made pre-production a relative breeze. To avoid any miscommunication about what the client would provide and what the photographer would be responsible for, I included a list of client provisions in the estimate’s job description, listing everything that the client would provide clearly and completely.

Many of the provisions would be supplied by a video team that would be following along, capturing some BTS shots and creating how-to videos showing how the models were styled. In different ways, the photographs and the videos would be equally as important to the overall campaign, and just as prominent in the execution of the advertorials.

Tech/Scout Day: Even though the locations would be chosen and vetted by the magazine’s creative team, the photographer would need to visit each location to plan how she might shoot there. With six locations to get through in the day and an unknown amount of travel between, working quickly would be crucial to a successful shoot.

Assistant: Considering the lighting requirements (little) and the additional bodies (several) we opted for only one assistant here. We might have included a second assistant if not for the client-managed video crew, if only to make sure that the area of the shoot is secure. That aspect would be handled by the client and their video team, so in this case our photographer only needed her trusted first assistant. The client was fine with the idea of reviewing images on the back of the camera, so we opted not to include a digital tech.

Equipment: Even though the client was looking for natural light, we wanted to make sure there was enough money available for the photographer to rent additional lenses, or provide subtle lighting to supplement the existing scene. This money would also cover the photographer’s owned equipment, rented to the production at market rates.

Shoot Processing for Client Review: After the shoot, the photographer would need to upload all the images, cull the unusable frames, lightly batch process the images and upload them to a web gallery for the client to review and make their selects from. This takes at least a couple hours, so we want to make sure the photographer (or her retoucher) is compensated for the time, skill and equipment required to produce the previews.

Selects Processed for Reproduction: Once selects are chosen, the photographer will need to process the images for use in the final product. Some photographers might call this retouching, but in order to avoid confusion about how much or what kind of digital work a photographer is doing, we use the word “processing” to describe the work the photographer does to the images without specific client requests, and we use the word “retouching” to describe requests that the client makes after that.

Miles, Parking, Tolls, Misc. Expenses: During the scout day, the photographer and her assistant will need to travel and eat—this fee allows us to get reimbursed for that expense. This also gives us a little wiggle room if a line item turns out to be more expensive than we expected. We include this sort of line item on every shoot as a safety net to catch either small, unforeseen expenses or lump several minor expenses into one category.

Result: We were able to get a budget from the client before-hand, and we knew this was a bit above what they were hoping for. However, we were able to negotiate an increase to cover the additional cost, and the shoot was executed smoothly. The photographer delivered images quickly, and the client loved them. The images complemented the text and video well, helping to create social engagement and drive traffic to the client’s website.

Hindsight: As great as it is when a client accepts an estimate immediately, it always makes me wonder if we underbid the project. I’d much prefer to negotiate to reduce the costs for a shoot to a specific amount than submit an estimate that’s accepted without any negotiation. In this scenario, we were able to do just that – come in slightly over budget and negotiate approval, thereby getting as much money for the photographer as we could. We could have come in at or under the budget, but in the end we would have forfeited money on what was already a slimmer shoot.

If you have any questions, or if you need help estimating or producing a project, please give us a call at (610) 260-0200. We’re available to help with any and all pricing and negotiating needs—from small stock sales to big ad campaigns.

The Daily Edit – Liam Doran

- - The Daily Edit

EO Winter Cover 15


Elevation Outdoors
Editor-in-Chief/Photo Director: Doug Schnitzpahn
Director of Photography: David Reddick
Photography Director: Keri Bascetta
Photographer: Liam Doran

What was your first paid editorial assignment?  
It has been a while so I’m not totally sure, but I think it was a backcountry trip I shot for Powder Magazine.  We got on the Durango-Silverton train and were dropped off in the middle of the Weminuche Wilderness. From there we would hike in six miles and climb a few thousand vertical, put in a base-camp and ski 14,000 foot peaks for a few days.  When we got off the train, I had a fever of probably 102 and it was pouring rain.  It was a brutal hike but I made it in, but my fever would’nt break for another 36 hours.

How many days a year do you travel?

I would guess about 150. I now have two young girls, Bergen 4 and Elsa 2, so being gone for long periods of time puts a lot of stress on the family.  I am fortunate to have an amazing wife who very much supports my work and understands what it takes for me to achieve my photography goals.

For a shot like this there are no do overs. Are you stationary or also skiing?  
During the shot I’m stationary of course but as a ski photographer you certainly have to be a very proficient skier.

How many locations did you scout for this cover shoot for Elevation Outdoors?
None really.  The location is Coal Bank Pass which is between Durango and Silverton in southwest Colorado.  My athlete Sven Brunso skis here regularly so he knew where the snow and light would be best. We were able to work about a 1,000 foot section of ridgeline from top to bottom and set up 8-10 different shots on the way down.

How long did it take you to skin up to this location.
( climbing skins are a tool that backcountry skiers use, to ascend the mountain ) We were moving pretty efficiently so I would guess about an hour maybe hour and a half.

How cold was it; does it affect your camera gear?
It was single digits when we left the car but as the sun came up it warmed to the low 20’s. I use a Canon 1DX and it has great battery life so the cold does not affect it really.  I use Sigma lenses exclusively and they have never had any issues due to cold weather.

Where did you find the cover model, who is it?
Actually the athlete found me on this one.  Sven Brunso called me up and invited me to come ski some of his favorite spots.  We had a great shoot (this is our third cover together) and we continue to work together.

Since you’ve been doing this for so long, do you know you athletes limits?
I do…and they know mine!

For a fresh powder shots there are no do-overs. Do you train for ski season assignments since you are also carrying gear?
Fitness is a huge part of being a successful ski and outdoor photographer.  I will do some ski specific training during the lead up to ski season but more importantly I try to maintain a high level of fitness throughout the year.  You can’t concentrate on photography if you are exhausted from your hike up the mountain, so I am sure to build plenty of athletic time into my workweek. The few days a year that I get to ride/ski/hike without my pack I feel super fast!

How can you tell it’s time to call the shoot to avoid injury?
Unfortunately injuries are part deal in ski photography. They can happen anytime but usually it happens at the end of the day when everyone is getting tired. I have had numerous broken bones, deep lacerations, two blown knees and other injuries.  Most of the skiers I work with have had the same or worse.

Tell us about the “Fresh” image for SKI, how does your equipment perform in those conditions?
This image came from a shoot up on Coal Bank Pass.  I had just received Sigma’s new 120-300 f2.8 lens and was looking to put it through the paces.  Sven Brunso (the skier) and I got up well before sunrise and drove to a spot on the pass that Sven had previously scouted.  The 120-300 is a big lens so I can’t get it super deep in to the backcountry.  Luckily this shot was close to the road.  For anyone wondering the lens is stunningly sharp and we got a Photo Annual cover in Mountain Magazine and this full page for SKI the very first time I shot it.

You had an interesting route to the Arizona Snowbowl, was that part of the Powder assignment to travel through Monument Valley?
Traveling through Monument Valley was not specifically part of the assignment but to get to Arizona Snowbowl from Breckenridge, CO this was the best route.  We knew snow conditions would not be ideal and that the travel aspect of the story would be important and that’s what got me thinking about this shot.  More specifically how to get an interesting shot that was not the cliché of looking down the road to the monuments.
How did you convince your wife that you needed to take her car instead of your truck?
Ha! Yes well convincing the wife to take her car was not too tough.  I drive a Toyota Tacoma pickup truck and my skis and photo gear live in the bed while I’m on the road.  To make this shot work from a storytelling perspective I would need to see the skis on top of the car.  Since my wife’s car has ski racks it was a no brainer that I would need to take her car. By now she is pretty accustomed to my photo shenanigans and she was kind enough to acquiesce.




The Daily Promo – Ryan Young

- - The Daily Promo

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Ryan Young

Who printed it?
I had this promo printed by a family-owned business in Anaheim called, Quality Graphic Services. They work on projects ranging from books to posters. Between emailing and a face-to-face meeting, they were amazing to work with.

Who designed it?
The design was done by Shannon Ritchie. We worked on it for about 2 months. My aim was to make something that could be folded and kept as a collection of images, or hung on a wall. I selected 2 images that worked as posters, then built around those 2 with images that worked together

Who edited the images?
I made the final edit, but had a lot of help from Shannon and my agent, Maren Levinson. As much of a struggle as it was, I really enjoyed the process. The final stages of editing consisted of removing photos as opposed to adding more. Once the images had enough room to breathe, it all fell into place and made sense.

How many did you make?
I made 1000 and have sent out about 600 so far. With offset printing, the price difference between 500 and 1000 wasn’t much so I decided to go with more.

How many times a year do you send out promos?
Every year has been different. It really depends on what kind of work I want to share and what I can afford. I try to send them at least twice a year.

If there is some sort of interesting backstory?
I scrapped 3 other promo designs before committing to this one. I went back and forth between designing a promo focused on a specific body of work and a collection of my favorite images. I ended up going with a combination of personal and commissioned work made in 2015. 


This Week In Photography Books: Caleb Cain Marcus

by Jonathan Blaustein

A few years ago, I got a sore throat that was so bad, I ended up on Percocet. Even then, the pain was unbearable.

The thing about that virus, picked up in Mexico, was that the pain was so intense I couldn’t function as a person. Every time I swallowed, I felt as if The Grim Reaper’s scythe was bisecting my adams apple.

Every. Single. Time.

It was so bad, in fact, that my wife had to drive me over the Rocky Mountains, in the middle of night, in a snow storm, so that I could get to the doctor’s first thing the next morning. (We flew through Denver. Big mistake.)

La Veta Pass, in Southern Colorado, is not so scary, if you’re in the daylight, and the roads are clear. You barely even realize you’re ascending, heading East, and they it’s a long, slow descent to the Great Plains.

Unfortunately, we were headed West, slowly up the mountains, and it was 1am. The roads were icy, in April, but much worse was the mist.

The Mist.

It blanketed everything. Visibility is the wrong word to use here, because there was none. It was as if a mystical 1st Grader had taken a magical eraser to reality. We could see our car, and ourselves, but nothing more.

Even today, thinking about the risk, driving up and down a mountain, unsure if we were even in the proper lane…it makes me want to kiss the carpet and thank the mountain gods that we made it home alive.

One tractor trailer, coming downhill in the wrong lane, and my fingers would not be tapping the keyboard right now. I wouldn’t have fingers. They’d be ash, decorating the stream-front on my property here in Taos.


It has a quality all its own, and is notoriously difficult to photograph. Mist is to light what down comforters are to top-sheets. It overwhelms; owning whatever it envelops.

And Mist is the reason I’m reviewing “Goddess,” a new book by Caleb Cain Marcus, recently published by Damiani. Our regular readers may remember his previous book, “A Portrait of Ice,” which I reviewed a couple of years ago. Caleb traveled to the ends of the Earth to photograph glaciers, but as he used a super-hi-res digital camera, the resulting images were beyond hyper-real.

They looked like little models George Lucas might have shot in an alternate version of Star Wars.

In “Goddess,” Caleb spent 44 days along the Ganges River in India. Now, I’m normally the first guy to wonder what some random American might tell us about a far off culture. Especially one that has been photographed to death.

India. The Colors! You have to see the colors!

Unless you don’t. Unless the world is shrouded in Mist. Unless you have to fill in the space yourself. (With your imagination.)

This book is a little different than the ones I normally review, in that I don’t love it all. Even with that mist, some pictures look too much like what I’ve seen before.

But others…

There is a set of images here of straw huts that make me want to get on a plane, meet up with Caleb Cain Marcus, and buy the man a beer. Sure, they channel Claude Monet, but that’s not a bad comp for any artist.

They emerge from The Mist, these huts, and feel as primal as a cave man walking down 5th Avenue with a briefcase. It just doesn’t fit, that such structures exist in 2015.

But that’s my 2015, with my Apple computer on my white table, my Ipad next to it, and my Iphone in between. We in the First World live in the future, compared to the BILLIONS of people not privy to our creature comforts.

Are the huts homes for people? Or storage facilities? Do the pigs live out there?

I don’t know. And honestly, I don’t care. Those pictures put me in a mood. They transported me back to that dangerous highway, on a night when perhaps my whole family might have died.

That’s good enough for me. If you ask for more than that from a photo book, it might be time to smoke a fat joint and take yourself less seriously.

Bottom Line: Misty, gorgeous photos of the Ganges in India

To Purchase “Goddess” Visit Photo-Eye

















The Art of the Personal Project: Erik Goldstein

- - Personal Project

As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at Projects are discovered online and submissions are not accepted.

Today’s featured photographer is: Erik Goldstein












How long have you been shooting?
I started shooting in college but the visual mindset has always been with me for as long as I can remember. I critiqued the framing and angles of my Saturday morning cartoons.
Are you self-taught or photography school taught?
Both. That is to say that I walked out of school with a good understanding of how my equipment worked but my biggest source of education was assisting photographers and throwing myself head-first into things. I am constantly learning and finding inspiration in the work of others and what’s around me. I think the day that stops is the day I hang the camera up.
With this particular project, what was your inspiration to shoot it?
I grew up watching Marty Stouffer and sponsored a hump back whale with my allowance. Nature has always played a huge role in my life and we are living in a pretty exciting time for conservation and awareness. In a matter of seconds a story can reach the world. It’s a very powerful tool. 
I wanted to find a way to give back and bring attention to a conservation issue in the US. I wanted to inspire involvement and highlight a lesser-known issue having to do with a very significant portion of North America’s history.
How many years have you been shooting this project before you decided to present it?
This project has been on going now for over a year. The scope of it grew very quickly and I decided to cover it as a documentary along with the photo story. 
I presented the photo portion of it midway through and the movie is currently in editing. Look for the trailer soon!
How long do you spend on a personal project before deciding if it is working?
I typically have a list of possible projects. I like to write them out and live with them for a while. I find the right ones manage to surface on their own. In the case of this project, it resonated with me almost immediately.  
Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
I would say there are a lot more similarities than there are differences. Clients want something genuine that connects emotionally. I want the same thing from my personal work. Its important to shoot what you love to bring authenticity and emotion that people can connect to. 
Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
I post images to Instagram (erik.goldstein), and will post blog updates on Facebook (Erik Goldstein Photography) and Twitter (erik_goldstein).
If so, has the work ever gone viral and possibly with great press?
I have not seen anything go viral yet.
Have you printed your personal projects for your marketing to reach potential clients?
I primarily show my personal work when reaching out to potential clients. It’s the most upfront view of who I am and how I think as an artist.

The American Prairie Reserve focuses on the revitalization of the Northern Great Plains, an area that has played a huge role in America’s history and a type of habitat that is greatly under-protected globally.
Up until the 19th century this area remained fairly untouched. During America’s expansion in the West, much of the Plains were, and still are, utilized as agriculture and ranch land which has had a destructive effect on the ecosystem. At the same time, bison were hunted to near extinction. Finding the right approach to help restore this area is complicated due to the delicate balance among government, local communities, tribes, land owners and scientists.  
There are so many dedicated people behind APR. The physical size of APR was the biggest challenge. I lived on the prairie following the animals, volunteers and scientists. Telling the individual stories was essential to understanding how such a big project works. I also had the privilege of doing a fly-over which really puts things to scale.  

Erik is a commercial photographer, videographer, and director. Located in NYC, Erik specializes in outdoor lifestyle, fitness and travel. Erik’s personal work focuses primarily on conservation.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

Photographers Quarterly Issue no. 3


I was never what you might call an “artsy” kid.
Not me.

I was a decent-enough jock in a suburban town, in the days before the Internet.

Sports were all we had.

I would have been fine, socially, if my younger brother hadn’t been better looking, more popular, and a better athlete than I was.

Rather than thinking myself well-adjusted, I spent much of my youth jealous of him. Brooding. The fact that we didn’t get along only exacerbated my sense of ennui. Eventually, my artistic soul outed itself.

Thank God.

Because the more I get to know myself, the more I realize something inside me craves to see new things, to make pictures that push boundaries, and to write from the heart, no matter the consequences.

As I’ve said in my regular writing gig at our parent blog, A Photo Editor, I like the edgy stuff. The things that aren’t for everyone. The visions that make you uncomfortable, so you can then ask why?

This is now our 3rd issue of Photographer’s Quarterly, the online magazine Rob and I dreamed up so we could show whatever we want. Long-form-visions that would otherwise be chopped. Pictures that may not need an explanation, but might well put you off as much as they engage you.

It’s fun to make up the rules as you go along.

Though there’s already snow on the ground here in Taos, it is still Autumn, technically. Fall is the time for change. The leaves drop, and so do our natural defenses. (Gotta get your flu shot.)

Now that you’re more vulnerable, we’re pushing this venture up to hyperdrive, to see if we can make a bigger impact on your psyche.

Consider yourself warned.

We’re always hearing about why there needs to be more diversity in the photo world. Some people blog about it, or Tweet about it, and others just take it as gospel. We need more opportunities for young artists, women, and people of color.


We’ll, we’re coming correct here in Issue 3. We’re showing 6 young, diverse, edgy female artists from around the world. Their work is dynamite, affecting, and bizarre.

I love it all, frankly, and hope you will too. But if you hate some of it…if it makes your blood boil and your eyes expand until they implode in your skull… that’s fine too.

We’ll begin with Courtney Crawford, a young African-American artist currently studying for her MFA at Columbia College in Chicago. She’s originally from the San Antonio, Texas area, so I do wonder how she handles those Windy City Winters. (We met at Filter.)

Courtney told me that she has a chronic gastrointestinal disorder. She’s not well, unfortunately. So she uses her art to explore her insides; to investigate what makes her ill. In this series, she’s used Deer guts as a stand-in for human innards, but does it really matter?

I met Katty Hoover at Review Santa Fe in June, alongside the rest of the ladies we’ll feature. She’s based in Reno, NV, where she tells me they’ve already had a boatload of snow. (Go, El Niño, Go!) Katty is originally from Florida, which most people know is the craziest place on Earth. (Though Nevada is not far behind. Guess Katty goes for the weirdos.) Katty photographed in a nudist colony in the FLA, and there are most certainly a lot of penises on display. Should it be penii, I wonder?

Hye-Ryoung Min is a Korean artist based in New York City, married to a Guatemalan Jew. (Yes, it is the 21st Century.) She travels back and forth between the two countries, which seem so different, on the surface. Her solution was to create a hybrid of her two worlds: Seoul and the NYC. These photos are composites, though you’d be hard pressed to find any seams. She’s made her own digital homeland, which represents neither, and both, of her selves.

Next we’ve got Jessica Martinez, who’s currently studying at Syracuse University. She’s originally from South Central LA, so I’m guessing like Courtney, she must be pretty sad once the gray skies roll into Upstate New York. (Cold. Gray. Monotonous. No thank you.) Jessica’s pictures, which she was uncomfortable showing here, depict a playful but twisted take on sexuality and identity.

Lots of people use those words, I know. They’re buzz terms in the art world, and always will be. But you show me another series with chicken feet on a naked back, and kittens in someone’s mesh under-pants, and then we’ll talk about whether she’s an original or not.

I’ve already written about Yvette Marie Dostatni for another publication which we shall not name. But from the moment I saw her project “The Conventioneers” in Santa Fe, I knew I had to have the jpegs for PQ.

They combine humor, pathos, irreverence, wit, and curiosity at humanity’s foibles, and I couldn’t get enough. That Yvette is an open-hearted Chicago girl that you can’t not love…had nothing to do with my ebullience. This work rocks.

Last, but of course not least, we’ve got Svetlana Bailey, who was born in Russia, raised in Germany, and then lived for years in Australia. Got that? Now, she’s studying at RISD in Providence, RI.

These pictures don’t make a lot of sense to me. I actually had trouble reading the first picture or two she showed me, and I rarely get fooled. I thought I was looking at digital composites, but Svetlana assured me they were all straight photographs.

These window displays and quick street scenes are so strange, but I can’t my finger on why. That’s the reason ambiguity never goes out of style in art photography. Always leaving them guessing…

Jonathan Blaustein, December 2015

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