The Daily Edit – Monday

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Creative Director: Joe Zee
Design Director: Paul Ritter
Photo Director: Pippa Lord
Associate Photo Editor: Louisa Parkinson

Photographer: Jason Schmidt

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

Remembering at MOMA PS1

- - Art, From The Field

by Jonathan Blaustein

I awoke to the bleating ring of the landline, ruining a perfectly good dream. Lacking coordination, I smacked at the phone, glancing at the clock as I pulled the handset to my ear. It was 6:30 in the morning, Pacific Standard Time. Too early for good news. On the other end of the line, my mother started yelling at me. She was crazed, like a fanatic speaking in tongues. “We’re under attack. We’re under attack. The towers are gone. The towers are gone.”

“Mom,” I replied, “calm the fuck down. I can’t understand what you’re saying. There are no aliens. We’re not under attack. And it’s really not funny.”

“Oh, Jonathan, it’s so horrible. We’re under attack by terrorists. They flew airplanes into the twin towers, and they’re not there anymore. They’re just gone. The Pentagon too,” She finished. “Turn on the television. You’ll see.” So I did.

I would have been there, like so many people reading this, but I almost chopped my thumb off while opening a can of tomatoes. (Lots of blood.) The incident, or accident, occurred just after I was accepted into Pratt, in early 2001. The recovery was such that I deferred a year, planning to move to New York in July of 2002 instead. So if not for the jagged edge of a Muir Glen tomato can, I would have been living in Brooklyn during the tragedy. But I wasn’t. My girlfriend and I were living in San Francisco instead, 3000 miles away, and only heard about the thing after the fact. Kind of the opposite of having been there.

It’s ten years later, and if there’s anything I’ve learned in my life, it’s that people like round numbers. (This from the dollar guy.) The memorial services are done. The names of the victims were read. Candles were lit; Tears absorbed into shoulders and hair. And of course, the anniversary exhibitions are up on the wall. It so happened that I was in New York in the end of October, and had the chance to see the September 11 show at MoMAPS1 in Long Island City, Queens, just across the river.

I might have neglected to mention that the particular New Jersey suburb in which I was raised was just a few miles down the road from Atlantic Highlands, the tallest point on the East Coast (At a meager 300 feet or so.) We had hills in my town as well, and were close enough to the bay to see the Twin Towers presiding over the city across the water.

My family rarely went into New York, it being the dicey late 70’s and early 80’s, and I was a bit of a wimp about the whole thing, truth be told. But those towers… I saw them at least three times a week. Two big, phallic, shiny symbols of the wealth and power of Wall Street, New York City, and by extension, the United States. They dominated. And now they’re not there.

The skyline has seemed imbalanced to me ever since, the midtown skyscrapers taunting Wall Street, perhaps enticing a Napoleon complex that begat the Great Recession. And, really, what has changed? We take our shoes off at the airport. We color code our fear like stripes on a lollipop. Fanatical loonies tried to blow up airplanes with bombs in their shoes, underpants, and even a printer cartridge. But so far we’ve been lucky.

We have a bi-racial President now. That’s big news. And geeks run much of the known world. (Seriously. Mark Zuckerberg gets laid on a regular basis. Enough said.) We went to war, twice, and are thoroughly in hock to the Chinese. All because we had to have those two wars, and some tax breaks to boot. Not a lot of value out of those purchases, if you ask me.

Now it’s nearly 2012, and so we might ask, with all the 9/11 hullaballoo, “Why an art show?” Why go to the trouble to collect items from around the world, paint the walls, pack and unpack the shipping boxes, spend a fortune on Fedex, re-write press releases until your carpal tunnel gives you a migraine, just to invite some people in once the lights are on, to look at some photographs, videos, paintings, sculptures, and drawings?

Why indeed? I suppose, as I describe the work I saw that day, the answer will become evident. One would hope.

Lets’ be honest: these articles always seem to run long. I’m aware of that. Perhaps I have a hard time expressing myself in few words. Who knows? In case you don’t feel like reading to the end, let me break it down succinctly. If you live anywhere near New York, you ought to go see this show. How’s that for brevity? Just go. Swipe your Metrocard, drop the $10 at the front entrance, and go inside.

The exhibition begins on the second floor of the former school building, and the wall card announces that almost none of the work was made in response to the September 11 attacks. Much of it was even made before the event. I was curious, and a tad dubious, to tell the truth. If the work was decontextualized, then clearly the curator’s POV would dominate the show. The entire exhibition would be one giant installation by Peter Eleey, the curator in charge. Pretty ambitious.

Normally, in these reviews, this would be the point where I meticulously detail each and every thing I saw. But I don’t want to do that. It seems forced, as I sit here at my kitchen table, 2000 miles and six weeks removed from the actual experience. There was a surreal poetry and magic to my time in the September 11 exhibition, and I’d rather try to recreate a fragment of it. I can conjure the best of that day in my mind, easily, so let’s start there.

One of the first pieces to slam me in the belly was a pair of framed, 4 foot square bulletin boards affixed to the wall, replete with pin holes, staples and paper scraps. (“Nothing prevents anything,” -07-09, by Harold Mendez.) Each sat on the wall on opposite sides of an entry way, like lions guarding the gate. Bulletin boards? If I saw them in a gallery in Chelsea, I’d probably giggle, and shake my head at how far people will go to be the first to call something art. But here, in this context, they felt empty, vacant, purposeless, forgotten, as if they were hanging in an Elementary School during Summer session. I thought about the kids who started that Summer, in 2001, with Dads and Moms, and then, shortly after Labor Day, they were gone.

Normally, we see work like this in quiet. People in galleries and museums are more silent than a tennis audience. Here, though, in this very room, there was music piped in. A grand, emotional, film score, by the great John Williams. (Yeah, the guy who did Star Wars.) A wall card explained that the music was the theme from the forgettable Mel Gibson crap-fest, “The Patriot.” (Which was apparently then appropriated by Barrack Obama during his 2008 victory speech.) So. Ironic. That. My. Head. Almost. Exploded. All the same, the emotional music definitely made the viewing experience more poignant.

What else? In the middle of the room, there was a nearly 20 foot long sculpture on the floor, made of ash. Long and narrow, the material was configured into the undulating form of a lunar-scape, with faux mountains and valleys seen from above. Astonishing. It looked a little like a 3D, gray-scale version of one of Motherwell’s Spanish Elegy Paintings. But it gets better. A look at the wall text explained that the ash sculpture, by Roger Hiorns, “Untitled 2008,” was actually an atomized passenger aircraft engine. Ash, the dominant symbol of that horrible day, here literally made out of a plane engine. That’s about as good as it gets.

Except that it was just a part of a larger whole, the gestalt of the entire gallery. The ash led the viewer, like a psychedelic arrow, straight up to a George Segal sculpture called “Woman on a Park Bench.” A lady sits, eternally, white patina over bronze, on a black bench. Waiting. The sculpture has been placed before a vaulted archway, and is backlit, like a knave in a Gothic Cathedral. It’s not hard to see her as a symbol of a grieving widow, immobilized by sorrow. Forever.

And in case you weren’t paying perfect attention, all of the above is simply one gallery in a much larger exhibition. I can’t think of a more touching tribute, and yet it was the work of the curator, as much as the aggregate artists. If you don’t believe me, just look up George Segal on Wikipedia. He died in 2000.

I enjoyed seeing a painting by Maureen Gallace, a drawing by Mark Lombardi, and a photograph by Thomas Demand. All good, for sure. But the next great thing was a worn, black suitcase on the floor, sitting in the corner of another gallery. It reminded me of the room of shoes at Yad Vashem, the Holocaust Museum in Israel. Those little, human details that bring Geo-Political horror down to the human level. Seeing the suitcase, we can imagine it belonging to some random guy who never made it back to Penn Station with his claim ticket. Or sitting on a sidewalk somewhere, after having been blown out an open window.

It was a piece of found sculpture by Lara Favaretto. The object was part of an ongoing, obtuse project where she buys one suitcase a year at a flea market, locks it, and then never opens it. Just the sort of boring conceptual project that gets far too much attention, but in this context, it was brilliant.

Diane Arbus, perennially popular, was represented on the wall with “Blowing Newspaper at a Crossroads, NYC, 1956.” The photo was dark, fuzzy, abstracted and a bit menacing. One I’d not seen before. Here, it spoke of the itinerant trash roaming the empty streets in the aftermath, hours after everyone still standing had gone home.

In a similar vein, a room otherwise full of black and white images and objects contained a dash of color, courtesy of William Eggleston: “Untitled (Glass in Airplane, 1965-74). A single plastic cup of Coke sits on a lowered tray table, backlit by gleaming light streaming in through the window. Anywhere else, it reminds of a stained glass window. Pretty. Contextualized, it puts you in the first person position of someone sitting on one of the planes, quaking at the thought of the crazy dudes holding box-cutters in the cockpit. What a horrible fucking way to die.

Elsewhere in that gallery, the walls were covered by a collection of B&W photos by John Pilson, from the series “Interregna” from 1998-2000. Mr. Pilson apparently worked for an investment bank in Lower Manhattan, across the street from the WTC, and made documents of the office experience in the late evening and early morning hours when no one was around. They were literal, and well-made, but in the show, one thought immediately of the empty offices, abandoned while people streamed screaming down the stairwells in the moments after impact.

To finish it off, a white pedestal sits in the middle of the room, with a glass vitrine on top. Inside, “Snapshots from Baghdad,” from 2007, by Roman Ondak: A matte black disposable camera with undeveloped, exposed film. All black, it looked a bit like a gun, just another way to shoot. Undeveloped, it spoke of unfulfilled potential. Baghdad, it reminded of the War rounded up like a posse in the victims’ names. And that was not the only Iraq reference in the house.

From there, I wandered upstairs, towards an abandoned looking section of the Museum. I ran across a man, coming in the opposite direction, who snickered, “It’s nothing but empty rooms. You might like it more than some of the art.” Classy. I pushed on anyway, and found that he was right. Empty rooms only. Early stage installation in progress. The galleries were the same as the ones below, but they lacked the life, the light, and the energy of a finished exhibition. A small moment, I gained even more appreciation for how much work it takes to make the trains run on time.

From there, I descended a few flights of stairs into the basement. As this was once a functioning school, the basement contains the innards of the structure. It’s cold, and feels like the opposite of every gleaming Art Museum you’ve ever visited. It also contains, for now, one of the single most powerful art installations I’ve ever experienced. No. Exaggeration. Necessary.

The boiler room is where it’s at. Down a few short rickety stairs, you enter the physical-plant-nerve-center of the former public school. It’s dirty, cold, and cave-like. Creepy doesn’t quite do it justice. In the far corner, I saw some speakers, a chain hanging from the ceiling, and a place to sit down. So I did.

The speakers were blasting some random, ambient sounds; unfamiliar and disturbing. I sat there, waiting, thinking, and then all of a sudden, I saw the flash of a shadow. My neck swiveled, and my liver almost imploded. No lie. Frightening. But I stayed. A minute or so later, there was a clanking, crashing sound, and another shadow flash. Bang. The hanging chain started to sway, so I knew that I hadn’t imagined it. Slowly, I realized that I was sitting in a simulacrum of a dungeon. Abu Ghraib? Some nameless CIA black-site hole-in-the-ground in Afghanistan? Does it matter?

The experience was real, and confusing. Then, I looked up at the ceiling and saw skylights onto the street level. The room sits below the sidewalk, and whenever a Queens resident or visiting passerby walked over me, I heard the crash. When they walked only near the skylight, shadow no sound. Are. You. Kidding. Me.

After a few minutes of simulated torture, I walked back up the stairs, and looked for the wall text explaining the music. (If you could call it that.) Stephen Vitiello, the artist, once had a studio given to him through a residency program. In the World Trade Center. 91st Floor. He recorded the sound of the building swaying in the wind during Hurricane Floyd in 1999.

I’m running out of exclamations here to describe my overtaxed brain, upon reading that information. The swaying, creaking, buildings, no longer in existence, providing the backdrop for a simulated torture chamber, representing a major war that was launched because the buildings were destroyed by terrorists from another country. Well played, Peter Eleey. Well played.

After that, emotionally drained, I spent the better part of a half an hour trying to get permission to take the one photo I’m including here. They’re beyond strict about prohibiting photography, so you really will have to go see this for yourself. Then I walked through the freezing Queens rain, and dropped down underground again to grab the subway. The train’s recording, with each stop, reminded me that it was a World Trade Center-bound E train. As if I could forget.

The Daily Edit – Wednesday

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Design Director: Sean Johnston
Photography Director: John Toolan
Associate Art Director: Kim Eddy 

Photographer: Plamen Petkov
Food Styling: Roscoe Betsill

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.


Heidi: I see you have a bit of beauty and more feminine still life in your work, was this a challenge for you to shoot masculine food?
Plamen: It is never a challenge when the food looks appetizing, I want the viewer to taste the picture, to see what I am seeing.

What was the hardest part of this shoot?
The hardest part was not letting it become overly-stylized, keeping it slightly messy but still attractive. It needed to look like it was prepared in a cabin without too much emphasis on presentation, we all strove to make it look incidental yet appetizing.

It’s great styling, what kind of direction was discussed?
Mostly we discussed texture and color, having worked with Roscoe before was a plus.

The State of the Industry: Gregg Lhotsky, B&A

The State of the Industry, is a new column where Suzanne Sease speaks with advertising industry professionals and influencers to discuss what’s happening and where we’re headed.

Gregg Lhotsky is a well-respected photography representative with the acclaimed Bernstein & Andruilli. Gregg and I have had the pleasure of working together when I was at The Martin Agency and have been friends ever since. I admire Gregg’s eye for talent, his professionalism and the fact that we both grew up in Baltimore, Maryland (same age but never knew each other).

Are clients requiring more and more rights and optional images from still photo shoots?
Yes. Sometimes it seems like a land grab. Often the weakest link are the AE’s who don’t really understand usage.

How many of your current clients require the estimates to process through cost consultants? Do you see more clients using them or realizing they don’t know what they are talking about?
I am seeing less of this lately. Perhaps it is because when clients do use CC’s the CC’s usually do not have an understanding of what things actually cost and waste a lot of time and money on randomly asking for line items to come down.

Do you think our buying society is educated and appreciates the quality creative advertising or is it the “you tube” and reality show mentality?
I spend a lot of time educating younger buyers these days. First, most of them will not pick up the phone and would rather email which is difficult when you are trying to estimate or negotiate a job where nuances can be lost via email. Second, if I had a nickel for every time I had to describe why a stylist needs prep days or what a location van is for. Sometimes I think that they just hired someone, gave them a desk and said go for it!

What are your thoughts on trying to make a product become a viral sensation? Do you think this is the future or will it phase out?
I believe that it is here to stay. There are so many more outlets now that the brands need multi platforms and voices to be seen and heard.

What percentage of print work is your company doing today compared to 5 years ago? Or even a year ago?
We are pretty diversified so we still do a lot of print but also a lot of new media.

Should photographers and illustrators learn the motion medium?

What advice would you give someone who only does print (still) work?
Gotta have some other things in your tool kit (i.e. motion) and do it well!

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies.

Meet the ‘King of the Paparazzi’

- - Blog News

While the digital age has brought a nearly insatiable demand for entertainment news, that hasn’t translated into a bonanza for paparazzi, Woody says. Major media companies are increasingly involved in the celebrity news business, building up their own paparazzi outfits, buying up smaller ones or paying less for independent images.

via, thx Jeff.

Remedies for Copyright Small Claims

- - copyright

If you’re taking some time off this week and next you might consider this interesting copyright development that Josh Blumental pointed me to:

The Copyright Office has been asked by Congress to study the obstacles facing small copyright claims disputes, as well as possible alternatives. Specifically, the Office is to undertake a study to: (1) assess the extent to which authors and other copyright owners are effectively prevented from seeking relief from infringements due to constraints in the current system; and (2) furnish specific recommendations, as appropriate, for changes in administrative, regulatory and statutory authority that will improve the adjudication of small copyright claims and thereby enable all copyright owners to more fully realize the promise of exclusive rights enshrined in our Constitution.

The want to know “how copyright owners have handled small copyright claims” and look into obstacles and possible alternatives to the current process. That’s because, not all copyright holders have the resources to bring a federal lawsuit if there is infringement (more here).

There is a Submission Form that closes on January 16, 2012.

Know The Signal To Self Publish

- - Blog News

Rejection as a whole is not a great reason to run out and self-publish. I mean, think about it: “Everyone else hates it, so why not punish readers with it? To the Resentmentmobile!” But — but! — sometimes, the overall pattern of rejection does indicate value in self-publishing. Getting a lot of those “it’s good, but I can’t do anything with it” rejections tells you that the risk-averse industry isn’t willing to, duh, take a risk. So, you can absorb the risk and self-publish.


The Daily Edit – Monday

- - The Daily Edit

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New York Times Magazine

Design Director: Arem Duplessis
Director of Photography: Kathy Ryan
Art Director: Gail Bichler
Deputy Photo Editor: Joanna Milter

Photographer: Brian Ulrich

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

This Week In Photography Books

- - Photography Books

by Jonathan Blaustein

I suppose I have Japan envy. I’m a proud Jersey boy, yes, but sometimes I feel like I was born in the wrong country. I’ve been a huge fan of Haruki Murakami for years, having read most everything he’s written. (I know, everyone else loves Murakami too.) But somehow, I relate to that inexorable mashup of techno-futurism, magical realism, Zen Buddhism, and comical absurdity. It feels like home.

I’m just about to finish “1Q84,” Murakami’s new mega-book, so if you spoil the ending for me in the comment section, I will hunt you down and end you. I’m a stone cold killer, if you didn’t know. This new story might not be as good as “The Wind Up Bird Chronicles” and “The Wild Sheep Chase,” but then again, it might well be. I haven’t decided yet, because I stopped reading towards the very end to write this column.

There’s just something so seductive about the idea that there is far more to our collective human experience than we can know. Other worlds, surreal portals, magical ears, beautiful Japanese women, I guess that’s what makes Manga so damn popular. Perhaps we all have Japan envy. And certainly, in the photography community, there’s no shortage of great work emanating from there, and no lack of foreigners who make the trek across the water.

Is there a point to these ramblings? Or better put, will I ever get to the point? Sure. Right here. “Blackdrop Island” is a new purple book I grabbed on my last visit to photo-eye. I was unfamiliar with the Swedish photographer, Klara Källström, and the publisher, B-B-B Books. I’m a sucker for an umlaut, so since she had two in her name, I thought it was worth taking home. (What, that’s not a good enough reason to do a book review?)

Ms. Källström visited Japan recently, probably Tokyo if I had to guess. She wandered around, at night, shooting photographs with a hell of a lot of flash. And somehow, she managed to capture that aforementioned Japanese Magical Realism Juju so perfectly, just so well, that now I wonder if there’s any point in going at all. Certainly not as a photographer in search of that mystery juice. She got there first.

I don’t know if you’ll all share my absolute love of these photos, but then again, I used to think I was the only one with the hots for Kate Winslet, and I was clearly wrong about that. And given that Murakami is a massive global hero, I’m guessing that there are a lot of others who secretly pine for a weird world of Two Moons and talking Sheep men.

Since I’m not now, and will never be the writer that Murakami is, it’s obviously easier to understand these pictures visually than for me to try to describe why they’re so freaking odd. But I’ll try. A gray tree bent over a small road looks like the whiskers cascading off of a witch’s chin. A policeman emerging from between two flash-blinded tree trunks looks like a guardian for the river Styx. Traffic cones look like robots, building bricks vibrate like Van Gogh brushstrokes, and a submerged fish-head looks like, well… a submerged fish-head. There’s a diptych of a man doing Tai Chi by the sea, and I swear it looks like he’s actually summoning the waves all by himself. Masterful stuff.

Normally I don’t bother writing about the essays in these photo-books, because if we wanted to read, we’d all just buy a Kindle. But this one contains some really well-written poetry by Viktor Johansson, printed in both English and Swedish. (But interestingly, not Japanese.) The poems have that same freaky vibe to them, and it’s fun to read them in Swedish, if for no other reason than to enjoy the weird sounds your mouth makes as you pronounce the words.
Bottom Line: Japanese-style Techno-Magically Awesome

To Purchase Blackdrop Island visit Photo-Eye


Full Disclosure: Books and scans were provided by Photo-Eye in exchange for links back for purchase.

The Daily Edit – Friday

- - The Daily Edit

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Creative + Photo Director: Hannah McCaughey
Photo Editor: Amy Silverman
Art Director: John McCauley 

Photographer: Inga Hendrickson

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.


Heidi: Typically you shoot products for the magazine, what inspired this new direction?
Inga: Hannah McCaughey, Outside Magazine’s creative director, and I worked together on this one. We  wanted to do something that showed a character who the viewer followed on his journey through all of the fitness myths being written about. We wanted to do something that didn’t take itself too seriously so we used the a Ken doll as our protagonist and Outside has used Ken before as a character. Photographer Chris Buck and shot a great feature for Outside starring a Ken-like doll several years back. We wrote to Chris to warn him and get his blessings, which he was kind enough to give us. Thanks Chris!!

Tell me about this shoot, where are these locations?
Ken is such a funny character that we thought it would be good to bring him back for a cameo. Ken and I would tool around town together playing dress up and finding fun locations here in Santa Fe. In fact, the shoot was so fun that I still tote Ken around with me looking for fun scenarios to put him in! It doesn’t raise too many eyebrows as long as I remember to put his clothes back on between wardrobe changes.

Are these shot with the iphone/hipstamatic or some other photo app?
Yes, they were shot on my iPhone using the hipstamatic app. Being a fictional character, Ken seemed like a good choice to illustrate the myth idea, and this style of shooting kept it loose.

I know you are a staff photographer for Outside, do you have a studio space at the magazine?
I do a lot of freelance work for Outside but I’m usually in the studio. (Outside has a beautiful studio space where I do most of the shooting.) This feature was mostly shot on location so that was a nice change of pace for me.

Still Images In Great Advertising

Still Images In Great Advertising, is a new column where Suzanne Sease discovers great advertising images and then speaks with the photographers about it.

The big question in our industry is whether “Print is Dead”.   This feature reassures that not only is print not dead but great print is still very much alive.  Today’s feature is an ad from the agency Walton Isaacson for Basil Hayden’s Whiskey.  I interviewed Chris Lake, the photographer who shot the campaign to get the inside story about how he was chosen and the production of the campaign.

Chris was contacted by the art producer from Walton Isaacson to shoot the campaign for Basil Hayden’s (Jim Beam’s high-end small batch whiskey) for his ability to shoot “not the perfect moment” images.  He immediately enlisted Monica Joy Zaffarano to help find the perfect location, casting of over 25 talent, and to keep all the moving parts of a large production running smoothly.  Chris noted, “There is no way to have pulled off this shoot without the talent and coordination of Monica. Shooting an afternoon happy hour and a crowded nighttime bar scene during a regular 10 hour day required some creativity in the production. After a lot of scouting with the AD, we found a bar that would work for both shots. For the nighttime shot, we had to get on the roof to block out huge skylights to make it seem like night. I wanted to create a real atmosphere where the principals and 20+ extras would actually feel like they were out in a bar. Monica found a DJ to set the mood and I hired a film DP to help light the room with HMI’s. I felt that strobes would make it feel too much like a photo shoot and less like a fun night out. With this approach, after they went through wardrobe and hair and makeup, the talent could talk and mingle naturally and hopefully forget they were on a shoot.”

Chris hired a Digital Tech so that he could focus on shooting.  The tech was able to apply an approximation of the yellow treatment and bring the images directly into the layout so the clients could get an immediate sense of how the final ad would look. The agency is a great creative agency that realizes that with a good production budget, you can get better results. This campaign required creativity in the planning so that when on set, Chris was able to shoot for the client’s layout but still maintain his loose style and shoot a lot of variations.  In the end, the agency and client were very happy with the results. Plus, Chris got great tearsheets for his portfolio.

Note: Content for Still Images In Great Advertising is found. Submissions are not accepted.

Chris Lake is a Chicago based photographer who specializes in capturing authentic storytelling moments.  His client list includes Allstate, Chase, Johnson & Johnson, and many others. You can see more of his work at  When he’s not making pictures he can be found teaching himself the guitar or playing with his 10 month old son.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies.

Consumer Reports, Going Strong at 75

- - Blog News

Consumer Reports started its Web site in 1997; by 2001, it had 557,000 subscribers. That number has grown to 3.3 million this year, an increase of nearly 500 percent in 10 years. It has more than six times as many digital subscribers as The Wall Street Journal, the leader among newspapers.

And in August, Consumer Reports started generating more revenue from digital subscriptions than from print — a feat that must make it the envy of the print world struggling to make that transition. Even more amazingly, Consumer Reports has enjoyed success on the Web without losing print subscribers — those have held steady since 2001 at around four million.


The Daily Edit – Thursday

- - The Daily Edit

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whole living

Design Director: Matthew Axe
Art Director: Jamie Prokell
Associate Art Directors: Alexandra Drozda, Erin Wengrovius
Senior Associate Photo Editor: Erika Preuss

Photographer: Sarah Maingot

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

The State of the Industry: Mike Hughes, The Martin Agency

The State of the Industry, is a new column where Suzanne Sease speaks with advertising industry professionals and influencers to discuss what’s happening and where we’re headed.

I had the honor of having Mike Hughes as my supervisor while I was at The Martin Agency. The Martin Agency was voted the US Agency of the Year in 2010 and is known for their work for Wal-mart, Geico, Discover Card, Hanes, Moen and Miscrosoft. Mike was inducted in to The One Club Creative Hall of Fame in 2010, a prestigious group that includes David Ogilvy, Jay Chiat, Tom McElligott, Hal Riney, Dan Wieden, David Bernbach to name a few of the greats. It was such a pleasure to work with such a creative mind and you can see that in his answers.

Suzanne: I have asked the question before “Is print dead” and I know most of us will always love the tangible print, if so what is realistically the future of the still image? According to a 2011 Advertising forecast from Mediabrands, part of Interpublic Group: Over the next five years, magazine advertising will decline in each of the world’s 10 largest markets for magazines, with the exception of Brazil and Russia.
Mike: Magazines and newspapers will continue to morph in the years ahead. If personal printers take off, there might even be a resurgence of print edition customized for the reader. Two years ago, I might have said that the decline in print editions will be very steep; now I’m not so sure.

What are your thoughts on Ambient media and do you see this taking off in the States as it has in other countries?
The lines between types of media (OOH, print, broadcast, digital, earned, paid, audio, video, old, new, etc.) have been erased. Moving images can appear in books. Stills can be riveting on digital. Sights, sounds, signals and even smells can emanate from outdoor. Hopefully, the borderlines between countries will also become less thick. Certainly media
opportunities developed in one part of the world will soon emigrate to every other part.

When I go to most of the print mediums that are featured are from outside the United States? Are we being too safe?
I suspect that we’re not caring enough.

Are clients pulling us back?
No. (A great agency never blames its clients.) I’m betting we’re not inspiring our clients enough with the print work we’re doing.

Do you think our buying society is educated and the “you tube” and reality shows mentality verses the appreciation of quality creative advertising?
If there’s anything the world learned from Steve Jobs, it’s this: society loves quality when it’s relevant and helpful and cool.

What are your thoughts on trying to make a product become a viral sensation? Do you think this is the future or will it phase out?
The language has changed over the years, but the goal of advertising has always been to help good products “go viral.” That won’t change. (Obviously, “going viral” isn’t limited to online connectivity.)

Should photographers and illustrators learn the motion medium?
Most should.

What advice would you give someone who only does print (still) work?
It’s more important than ever that whatever you do, you have to have an advantage over your competitors. The best way to do that, of course, is to be BETTER than your competitors.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies.

TIME Picks the Top 10 Photos of 2011

- - Blog News

The photo was an unexpected hit that I took from almost 35,000 ft. over Florida, flying from New York City to Palm Beach with—of all things my—iPhone 3GS, and tweeted it out upon landing. I didn’t realize the impact of the photo or the rounds it was making in social media until a few hours later when I looked at my Twitter mentions and all the personal messages I was receiving on Facebook. Next thing I knew, I was being interviewed by media outlets from all over the world, and my photo was on almost every evening news program. I am still in search for that perfect job that many thought would be offered to me after the photo caught fire.

via LightBox.