The Daily Edit – Narayan Mahon: ESPN

- - The Daily Edit

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ESPN.com

Photo Editor: Kaitlin Marron
Photographer: Narayan Mahon

Do you golf?
I have never golfed a day in my life. But I were to golf one day, it would definitely be on a frozen lake with lots of belly-warming booze and layers of wool.

What type of direction did you get from the magazine?
Don’t get frostbite. But there really was no direction from the magazine other than to shoot anything and everything and just to make a fun photo essay.

How often do you work with ESPN?
It varies, of course, but about five times a year.

What was the biggest challenge for this shoot?
Originally the weather was supposed to be cloudy all day but it turned out to be sunnier, so the snow on the lake was intensely bright. My plan was to shoot this with a ringflash but the snow-sun combo was all the fill light I needed. After that the biggest challenge was staying warm while standing on ice and snow for eight hours. My face was wind burned and my corneas burned from the brightness of the snow, which hurt for a couple of days after the shoot. The things you do for love!

Did you learn anything new that you think could transcend into future shoots?
I learned that I need a pair of insulated overalls! I should have learned that on the previous year’s snowy cross country skiing shoot for ESPN when I was waist deep in snow; but seriously, insulated overalls.

I know the tournament started because of freak storm several years ago; had you shot this before?
It’s a neat way for people to get outside, raise money for a charity and, apparently, because they are on the lake, open container laws don’t apply, so there’s a lot of drinking, for better or worse! But this was the first time I had photographed it.

When your face froze to the camera, how did you peel it off and what did you do to prevent that from happening again?
Well, I had a wool neck gaiter on, too, which I had pulled up over my mouth and nose, but then the viewfinder fogs up so quickly I can’t have it on while shooting. So I take it off for a second and then there’s condensation of the back of the camera and my nose would freeze to it every time, like a tongue on a flag pole! Just a quick pull-apart to detach myself was all that was needed… but no fun either way.

I know this started out as a print project and then got bumped to the web, did you have to do anything different for delivery or edit?
The edit was the same, it just meant delivering smaller files. I shot this medium format so the files were pretty robust for something just going online.

Did you find out about the change in plan after you turned in your edit?
Yeah, I found out after. It’s always a possibility; still just as heartbreaking, though.

The Daily Promo: Michael Scott Slosar

- - The Daily Promo

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Michael Scott Slosar

Who printed it?
This specific promotional piece I had printed at Aosaimage.com  They do tons of amazing creative printing techniques.  My direct contact there is Mike Hill.  He is such an awesome guy!

Who designed it?
The design came from a collaboration of myself and Mike Hill.  We have worked on a few other creative printing processes in the past on some larger prints on wood and metal and had discussed ideas like this in the past.

Who edited it?
The images were edited and selected by me.  This was a personal series i had shot beach camping in San Onofre Camp Pendleton south of San Clemente, CA

How many did you make?
My goal with these pieces was to share something that was close to me, with people whose creative impact I respect and value. So, I only printed this as a limited series of 50 pieces.  All of which are hand signed and numbered.

How many times a year do you send out promos?
I have just begun to conceptualize more and more creative promotional series like this one for release in small personal runs.  In the past I have done more standard promos in bulk of 500-1,000 and sent out 3-5 times a year between LeBook shows and through direct mail.

How did this concept come about?
The concept behind this piece was to use materials that were natural to the environment of the images.  The burlap hand sewn sacks, the handmade and sanded drift wood box and the wood coasters.  I wanted something that people would want to have as decoration and consider a series of personal art released.  Im not trying to spam my promotional series out.  Moving forward, I want to continue creating promos that are intimate and close to my heart.  My goal with all my clients is to develop a working relationship on a more personal level.  My hopes are that this is felt and seen through this series.

Promos Of The Year 2015 – Postcard Special Mention

- - Working

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This is how a promo is supposed to work. You open one and you are intrigued by the image so you go visit the photographers website. You really like what you see, so you file the promo away or tack it to your board, but then you head off to a meeting or go home for the day and immediately forget about the photographer.

Then the promos keep coming in (every month or two or three) and each time you are reminded how much you liked their work and each time you are enjoying the new image and then you begin to look forward to seeing the next one and then you start recognizing the envelopes when they come in. Eventually, you will hire them. This is how it is supposed to work and that why Sarah Wilmer deserves a special mention for sending promos in 2015.

 

Sarah Wilmer

https://www.instagram.com/sarahwilmersarahwilmer/

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Promos Of The Year 2015 – Postcard

- - Promos Of The Year

promooftheyear2015

The humble postcard is the ultimate promo. I believe it can carry as much weight as a book full of images and a poster that can block out the sun. It is a testament to your ability to produce a single (sometimes two) arresting image. For me the ultimate postcard image is beyond arresting. It has more questions than answers. It makes you want to dig a little deeper and figure out what this photographer is all about. See what’s really going on in that image that caught your attention. Here are the postcards that caught my eye in 2015:

 

Melissa Lyttle

https://www.instagram.com/melissalyttle/

 

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Promos Of The Year 2015 – Zine

- - Promos Of The Year

 

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I love zines. There really is an art to doing them well. The best seem to come from zine makers who happen to be photographers. Regardless, if you have a killer story to tell you can easily and cheaply make a zine about it, and those of us who have a passion for stories told through pictures will love it. Here are the zines that stood out in 2015:

Adam Jason Cohen

https://www.instagram.com/adamjasoncohen/

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Promos Of The Year 2015 – Pack Of Single Images

- - Promos Of The Year

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The pack of single image promos is probably the most useful and accessible promo there is for photographers. You don’t need a great designer, you can stick to your best images, there are plenty of printers available who do a great job with this and it’s fairly inexpensive compared to other promo types. Best of all, the recipient has a variety of images to choose from to save and remember you by. Here are the best I saw in 2015:

 

Brigitte Sire

https://www.instagram.com/bbbsire/

 

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Promos Of The Year 2015 – Foldout

- - Promos Of The Year

 

 

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The foldout promo is a new one for me because it wasn’t popular many years ago when I was a photo editor and I have to say I think it’s awesome. It’s not entirely practical for tacking to the bulletin board or saving, but it has a great impact with the ability to show a poster size image along with a collection of smaller ones. Here are the foldout promos that stood out to me in 2015:

Stephanie Rausser

https://www.instagram.com/stephrausser/

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Promos Of The Year 2015 – Booklet

- - Working

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There seem to be 7 popular types of promos (postcard, pack-of-singles, multi-panel, foldout, newsprint, zine and booklet). Of all 7 the booklet is the most difficult to get right. The printing and design need to be at a certain level to appeal to the advertising and editorial community but the real killer is the edit. Get it down to the best images, making a great sequence and stopping while you are ahead are all hallmarks of a great promo booklet. Here are many that I found compelling in 2015:

Mattia Balsamini

https://www.instagram.com/mattiabalsamini/

 

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